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NSW is bringing it all to ATE26!
This month’s edition of Discover gives distribution partners an early look at the NSW delegation heading to Australian Tourism Exchange 2026 (ATE26).
This year’s delegation includes 16 first-time ATE participants, including businesses supported through the New Product Pathway and Aboriginal Trade Event Support programs, giving buyers the chance to discover fresh, innovative and uniquely NSW visitor experiences.
Explore the full NSW product update below, and start shortlisting your priority meetings ahead of preferencing opening next week.
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NSW brings strong lineup to ATE26
ATE26 will be held at the Adelaide Convention Centre from 10 to 14 May. NSW will again have a major presence, with a record 96 NSW tourism sellers showcasing the depth and diversity of the state’s visitor experiences.
This year’s cohort includes iconic attractions, adventure and nature-based operators, luxury and boutique accommodation, leading food and wine experiences, Aboriginal‑owned tourism businesses, cruise and transport providers, and key regional destinations. Together, they highlight the quality and variety that make NSW one of Australia’s most compelling visitor destinations.
Preferencing for appointments opens on 9 March, and the full list of NSW sellers is now available to support strong preferencing and maximise engagement.
Who's new at ATE26?
NSW is bringing 16 new-to-ATE businesses to the event this year, giving buyers a first look at fresh experiences from Bowral Honey Farm, Cedars Mount View, Chapman Tours, Doltone Hospitality Group, Explore Byron Bay Aboriginal Tours, Fantasea Cruising, Grand Saddles Lodge, Haven Glebe, Hotel Marvell, Cloud9 Tours, Encore by Mingara, Outback Beds Tours, Prestige Harbour Cruises, Sea Kayak Jervis Bay, Vista Coach, and Zig Zag Railway.
Start shortlisting your priority meetings and explore these new-to-ATE businesses ahead of preferencing.
NSW Aboriginal experiences at ATE26
NSW will showcase a vibrant selection of Aboriginal experiences at ATE26, giving buyers the opportunity to connect with authentic culture-led experiences from across the state.
Buyers can meet businesses including Explore Byron Bay Aboriginal Tours, Dreamtime Southern X, Firescreek Winery, Navigate Expeditions, Ngaran Ngaran Culture Awareness, Sand Dune Adventures, Splendour Tailored Tours, Tribal Warrior Aboriginal Corporation and Wajaana Yaam Gumbaynggirr Adventure Tours.
Newcastle heros partner up
Earp Distilling Co and CoastXP have partnered to offer the Lunch & Tasting Tour package, combining an offshore boating experience with a guided distillery tour, tasting and shared lunch.
Discover Aboriginal stories
Splendor Tailored Tours’ full-day Indigenous Culture experience offers immersive insights into Aboriginal culture and heritage, with private transfers, exclusive Indigenous Yiribana Gallery access, a locally led walking tour and a two‑course lunch.
Hay, look who's serving groups
Hay St Market continues to evolve, with group dining a key focus. Available seven days per week, groups can choose Global Flavours Menu or Laneway Experience for lunch or dinner. Dining vouchers are offered Wednesday to Sunday.
Sell the sound of Sydney
Opera Australia’s Great Opera Hits is a relaxed concert of famous arias, performed by Opera Australia singers with piano accompaniment. It’s an introduction to opera for international visitors seeking a memorable cultural experience at the Sydney Opera House.
FIRST LOOK AT AUSTRALIA'S BIGGEST FESTIVAL: From 22 May to 13 June 2026, Vivid Sydney will transform the city across 23 unforgettable nights of light, music, food, theatre, talks, performances and large-scale immersive experiences. Learn more
NSW GOVERNMENT BRINGS BUSINESS BACK TO BONDI: The NSW Government is backing local businesses and the local economy to help drive locals and visitors back to Bondi, one of the world’s best places to visit. Learn more
DESTINATION NSW PREVIEWS WESTERN SYDNEY INTERNATIONAL AIRPORT TO GLOBAL TOURISM TRADE: Destination NSW hosted a first look at Western Sydney International (Nancy-Bird Walton) Airport (WSI) last week for tourism operators and agents, ahead of the first passenger flights landing in October 2026. Learn more
Our Destination NSW Distribution Development team is here to support your business with any queries or needs you may have.
Contact the team on distribution@dnsw.com.au
