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January 2016 |
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PHE’s new year quitting campaign highlights the debilitating nature of serious lung diseases for which smoking is the biggest preventable risk factor. The latest results reveal that the number of people diagnosed with chronic obstructive pulmonary disease (COPD) across the NW reached over 175,700 in 2014-15. Furthermore over 12,200 deaths across the North West between 2012-14 were attributable to COPD.
TFF amplified the campaign across parts of the North West, putting together an infographic for local areas to promote services and coordinated PR, working with partners to gain media coverage. Our Chief Executive, Andrea Crossfield, appeared on BBC Breakfast, BBC Radio Merseyside, BBC Radio Manchester and a team member was interviewed on D106.3 and Silk FM to motivate people to quit smoking this new year.
You can watch the campaign video and find out more about the campaign by clicking here.
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The Medicines and Healthcare Products Regulatory Agency has awarded a licence to British American Tobacco for its e-Voke device that will allow it to be marketed as a smoking cessation aid. This is the first time e-cigarettes have been granted a licence. Recent media coverage has focused on new research from the University of California who published a study which concluded vaping is no safer than smoking. Professor Linda Bauld unpicks the recent study in an article
and finds little support for the claim that they’re as harmful as smoking.
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The Advocate General of the European Court of Justice has issued an opinion on 3 different legal challenges to the EU Tobacco Products Directive. She has concluded the new EUTPD was lawfully adopted, effectively dismissing the challenges. Read more here.
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TFF and the Tackling Illicit Tobacco for Better Health partnership have invested in two new reporting systems, following the announcement that Crimestoppers is working in partnership with JTI. The public can now call 0300 999 0000 or report illegal tobacco sales online via www.keep-it-out.co.uk.
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Wirral Council has carried out a multi-agency, targeted operation against a number of local businesses. Trading Standards seized illegal alcohol and tobacco along with other counterfiet items. Read more here.
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Hawaii has become the first state to raise the smoking age to 21. The new law came into effect on January 1, banning those under 21 from buying tobacco products, including electronic cigarettes. Read more here.
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Proposals to ban smoking on Brighton and Hove’s beaches have been scrapped, after 72.7% of residents who responded to a consultation strongly opposed the idea. The majority agreed that entrances to play parks (58.6%), schools (63.8%), and children’s centres (64.3%) should become smokefree. Read more here.
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We are looking for an experienced Project Director and Governance lead to support our mission to make smoking history for children and tackle wider health inequalities. To find out more about the role please click here.
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Editor's note
Hi , welcome to your January eNews. I hope you all had a lovely Christmas and New Year.
2016 is set to be another successful year in tackling tobacco, with smokefree summer taking place again in areas across the north west, Smoke & Mirrors events and the introduction of the European Tobacco Products Directive bringing a raft of new measures, including new and larger graphic health warnings. We'll also see the move towards standardised tobacco packaging on May 20.
To start 2016, PHE's new year health harms campaign launched on December 29 and we hope to see North West smokers making a change this New Year for a healthier and wealthier future. I hope after seeing the campaign video smokers will realise the true effects of smoking and quit for good.
The TFF team are looking forward to working with you again throughout the year to take us another step towards our goal of making smoking history for children, as well as looking at how we address wider public health issues to improve the health of our communities.
Ian White, Project Manager: Communications and Marketing
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