Image credit: Glitter & Snatch at Midsumma Festival Launch 2021 by Suzanne Balding

Midsumma Festival Producer Update

This email contains important information and opportunities regarding your Midsumma Festival event. Please read it carefully.

In this producer update:
★ Running a Box Office & Ticketing Tips
★ Get Cracking on your Socials
★ Acknowledgement of Country
★ Journalist Contacts
★ Are You Ready to be COVIDSafe?
★ Public Liability Insurance Certificate - due now
★ Recap of Key Resources

Running a Box Office & Ticketing Tips

Who is looking after the Box Office for you Midsumma Festival event - you or your venue? Ensure you check with your venue to ensure these responsibilities are clear. If you're running your Box Office, make sure you read our How to Run a Box Office document

Every event producer should also read our Ticketing Tips & Tricks document. This will give you important ticketing how-to instructions, including;
✸Promo Codes & Promotions
✸Eventfinda & Sales Reports
✸ Complimentary Tickets & Holds + more

Need to request your own complimentary tickets? Request them by filling out the Producer Comp Request Form (min. 48 hours prior to session).
Got any questions or issues? Get in touch with via ticketing@midsumma.org.au

Get Cracking on your Socials

Midsumma Festival kicks off in less than three weeks! Now is the time share your event on your social media to your followers. The best way for us to see and share your content is by tagging us in your posts and stories. The Midsumma Festival tags are; Instagram: @midsummafestival
Facebook & Twitter: @midsumma

Facebook allows you to schedule content, so you can get prepared in advance. Schedule some content for your event, so you're don't need to frantically post. To schedule content, create your content, then click the Schedule icon (it looks like a clock) instead of Post. Check out more social media tips for via our Media and Publicity Guide under the Social Media tab.

Acknowledgement of Country

Midsumma Festival encourages you to acknowledge the traditional owners of the land at the beginning of your event. This can take place as a verbal acknowledgement, prerecorded or as a written acknowledgement. Check out our Acknowledgement of Country resource for more info.

Journalist Contacts

By now you should have completed your Media Release and uploaded it to Eventotron - if not, get on it ASAP (check out our Media and Publicity Guide and head to the Media Release tab if you need help creating yours).

Although Midsumma Festival will utilise your Media Release we also encourage you to build your own media lists and start circulating your media release independently. Start by using our list of Journalist Contacts.
Send your media release to newspapers, bloggers, radio shows and more.
You are part of an amazing festival so take advantage of the hype.

Are You Ready To Be COVIDSafe?

COVID-19 has had a major impact on how we produce events. The Victorian State Government has made it mandatory for public events to put measures in place to minimise the risk of COVID-19 transmission.

Midsumma Festival has put together a handy document to assist you in navigating your responsibilities as an event producer to make sure your event is COVIDSafe. Check it out below and get ready to present a COVIDSafe event at Midsumma Festival! Read our COVIDSafe Resource HERE.

Public Liability Insurance Certificate - due now

Please send upload a copy of your Public Liability Insurance (PLI) certificate to Eventotron if you haven't already. If your venue is covering your PLI, please obtain a copy of this and upload it. This is really important as it protects you, your venue and Midsumma Festival if an accident occurs to your audience.

Midsumma Festival Program Guide

Due to COVID-19 uncertainties, we had to sacrifice the physical magazine this year to give us the maximum possible flexibility and agility.
In it's place, we have created a great Flip-Through Guide that you can read online as though you were reading a paper brochure. Each listing is also hyperlinked to the event's web listing. Check it out HERE.

Recap of Key Resources

Program Guides - Check out the Midsumma Festival Guide is several formats
List of Journalist Contacts - Start circulating your media release now
Media & Publicity Guide - Discover key info on marketing and publicity
How to Run a Box Office - Important read if you're running your Box Office
Ticketing Tips & Tricks - Get important ticketing how-to instructions
Comp Ticket Request Form - Use this to request Comps to your Event
COVIDSafe Resource - Get prepared to present a COVIDSafe event
Event Producer Resources - Resources to help you produce your event.

Key Dates

2021

DUE NOW
Event Contract Due
Venue Hire Agreement Due
Media Release Due
Public Liability Insurance Due

19 April - 5 May
Midsumma Festival

Sunday 23 May
Midsumma Pride March