Three key ingredients for creative competitiveness
In the new knowledge economy, creativity is closely linked with economic development. High levels of creativity contribute to higher levels of economic output, greater economic competitiveness, higher rates of entrepreneurship, and higher levels of overall human development. In a recent Global Creativity Index
report released by the Martin Prosperity Institute, Canada ranked 4th among 139 countries around the world in global creativity (up from 7th in 2011). The GCI represents a broad measure for economic growth and prosperity based on three core elements of creative competitiveness: Talent, Technology, and Tolerance.
Talent represents a country's ability to attract and retain skilled knowledge workers, professionals, and members of the creative class. Canada ranks 14th on the GCI, with Australia, Iceland, the United States, and Finland ranking in the top positions. Technology represents various measures of innovation, research and development, and protection of patents. Canada ranks 13th on the GCI behind technology powerhouses like the United States, Japan, Germany, South Korea, and Israel. Tolerance
represents a measure based on Gallup polls of how tolerant a country is when it comes to race, ethnicity, gender and sexual orientation. Canada ranks 1st on the GCI, highlighting Canada's status as a diverse, open-minded and tolerant country.
Tolerance contributes to economic development by establishing a positive environment for technological innovation, talent attraction, and the mobilization of new ideas.
It is important to recognize that while Canada is a world leader in tolerance, it is lagging on talent and technology. For Canada to continue to compete when it comes to creativity, it is critical to prioritize talent attraction and retention, investment in research and development of new technologies leading to the generation of new innovations, and supporting more high-tech start-ups. |