TOOGOOD - COMMUNIQUÉ 002
We are the faceless workers! Our collars are blue, through and through! So too are the sleeves upon which we wear our hearts, and the backs across which we blazon our deepest creeds and ideals. Blue is our livery – the royal teint that flows through aristocratic veins, diverted and reclaimed by the labouring masses. Whatever our field or trade – industry, construction, repair, service, retail – it is constantly present, the ballpoint hue whose inky pigment writes of countless decades of toil and struggle.
The time has come to stand firm and forge a new identity from these durable blueprints. Nineteen unisex garments – in shapes that are new but always familiar – manufactured in Britain by honest hands. Tough cottons and hardwearing linens united in fresh purpose, with digitally printed slogans writ large for all the world to see. The dignity of the workers’ blues, with none of the depression.
In the conformity of labour, we find a new expression of ourselves. We are the faceless workers! And we are all individuals!