Exciting things happened in 2018 at Unplanned Good ...

1.  Together with YOU, we've been busy spreading the word about adoption as a viable option for those facing unplanned pregnancy. 
I got to speak at the CAFO Conference in May in Dallas, which was a huge honor. We also had a panel of birthmoms there talking about their experiences with open adoption as well as a 'working group' table of adoptive parents. 
Your generous donations funded that trip to Dallas!

2.  Thanks to donor support, we launched a new ad campaign on Facebook to reach the 40- and 50-somethings who influence our teen's decisions. 
We just completed a six-week campaign that

• reached 125,240 people, of whom
• 2189 engaged with a comment or a 'like' and 
• 1958 who clicked on a link for more info.

3.  Not only that -- the FB ad campaign resulted in greatly increased web site traffic as measured in:

• unique visitors, 
• total visits, and
• page views. 

Each was up about 5 to 8X in November, compared to any of the first eight months of 2018.

4. We also support and encourage our friends at RealOptions Obria Medical Clinics as they advocate for adoption. These cards are given to any patient willing to consider adoption so she can learn more by visiting unplannedgood.org  There they read birthmothers' stories about making a loving adoption plan.  
Find out more about RealOptions' life-affirming  clinics here and how you can get involved or help. 

5.    We continue to partner with our friends at BraveLove. We'll let you know when we have our next joint speaking engagement!

6. We buy subscriptions to some great resources, like the Adoptive Families on-demand webinars so that we can pass them on to you, and to others interested in advocating for open adoption as an option. 

7. We continued to provide resources for our support group of couples facing infertility and/or hoping to adopt.  Contact Terri for details, 408 656-1876.

8. We highlight the beauty of "open adoption" every chance we get.  Those of you who know me, Terri, you know that this passion began with our own story of Sydney's birthmom and her adoption. 

9.  We participated in Compassion Immersion weekend again this year, (sponsored by San Jose's Westgate Church) where we give away all the Unplanned Good brochures and pencils we can!

10.  Now it's effortless to donate while shopping for the holidays on Amazon!   Start at smile.amazon.com, shop as usual, and Amazon donates a small portion of your total spend to Unplanned Good.

11. We also go out and speak to groups about the beauty of "open adoption" every chance we get.  Terri's early 'focus groups' found that teens really do think they must choose between abortion and parenting, and we want to put adoption on their radar!  Please contact me if your school wants us to speak to the kids.

12.  We are using social media more to connect with others and influence them to choose adoption! Please follow us on Facebook and Twitter and invite others to follow and learn more about adoption.  Click on either of these links: 
Like our Facebook page  and/or Follow us on Twitter 

Please join us as we work to change our society so that more women facing unplanned pregnancy choose adoption. Really, it's up to us.