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International Diabetes Federation

A campaign led by the International Diabetes Federation

Show us how you are taking a step for diabetes

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This year show the world how you are taking a step for diabetes. The World Diabetes Day campaign is showcasing the variety of steps that individuals and groups around the world are taking to raise diabetes awareness and promote prevention. We are encouraging everyone to submit steps collected through various activities on our Take a Step for Diabetes online platform. The goal is to reach 371 million steps, in support of the number of people living with diabetes. The campaign will culminate at the World Diabetes Congress in Melbourne this December. Both individuals and groups can register and take part.

Since the launch of the platform in May, over two million steps have been submitted. Leading the way in the group category is SerDiabetico, a diabetes association in San Martin, Argentina. Their steps have included a variety of awareness activities including promoting the blue circle on their website, publishing a diabetes story in a local newspaper and organising educational activities involving more than 100 participants.

Among the top individuals is Fred from France, an active diabetes blogger who has accumulated thousands of steps through physical activities such as walking, mountain-biking and football. Fred has also committed to posting a new photo with the blue circle on his Twitter account every week leading up to World Diabetes Day - 14 November.

Visit to view all the groups and individuals who have registered and are showing the world how they are taking a step for diabetes. Taking part is easy - Find out how.

Various milestones have been placed along the path to the target, each linked to a fact and figure related to diabetes. Help us reach our next milestone (4,800,000 steps) and you could win a blue circle t-shirt, pin and bracelet!

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In Focus: Pin a Personality

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French comedian, actor and director Jean Marie Bigard, the Governor of Puerto Rico Alejandro García Padilla and United Nations Development Programme (UNDP) Resident Representative Antonius Broek are among the latest personalities to have been pinned with the blue circle and featured in our online Gallery. If you are one of the many who have requested and received blue circle pins in recent weeks, don't hesitate to send pictures of your pinned personalities to or share them on our Facebook and Twitter pages.

New to the campaign? Help us promote awareness of the blue circle - the global symbol of diabetes - by identifying a local personality and encouraging them to wear the blue circle pin. If you are up for the challenge, blue circle pins can be requested online.

If you need a convincing argument to get a personality to wear the pin, visit the IDF website for facts, figures and more about the diabetes epidemic and why it is important that we all take action to protect our future.

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World Diabetes Day Resources

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This year IDF is releasing a public service announcement to strengthen diabetes awareness and reach more people than ever-before . The short fifty-second animation will display three of the main complications of diabetes, namely blindness, amputation, heart failure and promotes the importance of staying healthy.


Have you been recently diagnosed with diabetes or know someone who has? Looking for information about the importance of healthy nutrition and physical activity in the management of diabetes? Our World Diabetes Day online toolkit features information about all aspects of the disease as well as helpful tips on raising awareness, getting support from a national diabetes association, and connecting with the wider diabetes community.



World Diabetes Day 2013 has new posters promoting the key messages of the campaign. They are currently available for download in English, French, Spanish, Russian and Italian. If you would like to see them in your own language, please send the translations of the texts below to

  • World's most populated countries: 1. China, 2. India, 3. DIABETES, 4. USA, 5. Brazil
  • 1 in 2 people with diabetes don't know they have it. Are you at risk?
  • Diabetes, know the complications: Amputation, Blindness, Heart Attack, Kidney Failure
  • People with diabetes are just like you and me. Don't discriminate.
  • Diabetes: protect our future

Print copies of the posters are available in English, French and Spanish. Copies can be requested online.

View all our 2009-2013 posters.

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World Diabetes Day Heroes

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Do you know someone that is active in promoting the diabetes cause or engaging, motivating and inspiring others to take steps toward achieving healthier lifestyles? Tell us about this person and they could become a World Diabetes Day Hero. Visit our website to see all individuals currently featured.

One such hero was Mauro Talini, a young Italian with type 1 diabetes who unfortunately recently passed away in a tragic accident in Mexico in May. Mauro was riding solo across the Americas to show that there is no limit to what an individual can achieve with diabetes. He had covered over 16,000 kilometres, bringing inspiration to everyone that he encountered along the way. Read more about Mauro.

Nominate your hero and we will post their story on our website and social media channels. All heroes will also receive a “Show your Outrage' T-shirt, blue circle bracelet and a blue circle pin!

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