Image credit: The Rise and Fall of Saint George at Midsumma Launch 2020 by Suzanne Balding

Midsumma Festival Producer Update

This email contains important information and opportunities regarding your Midsumma Festival event. Please read it carefully.

In this producer update:
★ Midsumma Festival Program Launch
★ Important Ticketing Info, Tips and Tricks
★ Facebook Events and Media Releases
★ Are You Ready to be COVIDSafe?
★ Catch Up: Event Producing in 2021 Webinar 

Midsumma Festival Program Launch

On Thursday 18 March, we launch the Midsumma Festival Program! This is when your event will go on sale. You will receive your event listing URL the day before launch. This will be your opportunity for a final proof of your event pre-launch.

For the 2021 Midsumma Festival program launch, you can choose to attend in person, or register to watch our live-streamed event. Please join us to celebrate. 

Where MALTHOUSE OUTDOOR STAGE. The Malthouse, 113 Sturt St, Southbank (directions, transport and parking)
When Thursday 18 March 2021 - Doors Open 6:30pm. Event concludes at 8pm

Please note in-person venue capacity will be strictly limited.
Early RSVP is essential. Please RSVP by COB Friday 12 March.
(There is no capacity limitations on the live streamed event, but register to ensure you receive updates in advance of the event)

The online event will be streamed via the Midsumma YouTube and Facebook.  We will send you a link to the live-stream event by Tuesday 16 March, straight to your email. You can get involved with the live chat to promote your show!

Don't forget to use #midsumma and @midsumma in your social media promotions. We will be sure to share your content on socials after the launch. 
For social media tips for Program Launch and beyond, check out the Social Media tab in our Media and Publicity Guide. 

Important Ticketing Info, Tips and Tricks

Is your event ticketed? If so, you should have received an invite to create an account with our ticketing provider, Eventfinda. Please review your event's ticketing information thoroughly. To do this, simply login and select Sales Report under your event name.
Please ensure you check all your event's details thoroughly, including your dates, capacity and ticket prices! 
Ticketing setup may still be in progress, up until 15 March. If you haven't received your invite to use Eventfinda by this date, contact ticketing@midsumma.org.au

Next up, read our important Ticketing Tips & Tricks document. This will give you helpful ticketing info and instructions to answer your ticketing queries, including
✸ Eventfinda & Sales Reports
✸ Promo Codes & Promotions
✸ Complimentary Tickets & Holds
✸ Box Office & Front House + more

You may see "Midsumma Comps" on your sales reports. These are complimentary tickets that Midsumma allocates to media, sponsors or industry VIPs, and assist in the promotion of your event! We limit them to 4% of your capacity or 6 tickets whichever is higher.

Need to request your own complimentary tickets? You can allocate up to 10% of your total capacity as Producer Comps.  Request these by filling out the Producer Comp Tickets Request Form (min. 48 hours prior to session). 

Got any questions or issues? Get in touch with via ticketing@midsumma.org.au

Facebook Events and Media Releases

Have you made a Facebook event page for your Midsumma Festival event? We highly encourage you to get one ready to go prior to launch. It's a great way to announce your event, spread the word and send updates. Make sure you add Midsumma as a co-host so your event is included in our list of events. Our audience regularly discover and connect with our events via the Midsumma Facebook page.  

Don't forget about your Media Release. This is extremely important if you want word to spread about your event.  We want the world to know about your event - so help us tell them. Login to Eventotron and use the Media Release tab to upload yours ASAP.

Need help creating your Media Release? Check out our Media and Publicity Guide and head to the Media Release tab.

Are You Ready To Be COVIDSafe?

COVID-19 has had a major impact on how we produce events. The Victorian State Government has made it mandatory for public events to put measures in place to minimise the risk of COVID-19 transmission.

Midsumma Festival has put together a handy document to assist you in navigating your responsibilities as an event producer to make sure your event is COVIDSafe. Check it out below and get ready to present a COVIDSafe event at Midsumma Festival!

READ OUR COVIDSAFE RESOURCE HERE

Catch Up: Event Producing in 2021 Webinar

Last week, Midsumma presented an Event Producing in 2021 Webinar with acclaimed producer Laura Milke-Garner. We looked at important considerations when producing a live show in a COVID normal world, including COVID plans, reduced capacities, budgets, venue and audience. If you missed out, you're in luck! We recoreded the session so you can catch up!

Watch it HERE. You can access the Producer Checklist that is mentioned HERE. 

Key Dates 

2021

DUE NOW
Event Contract Due
Venue Hire Agreement Due
Media Release Due

Thursday 18 March
Midsumma Program Launch
All tickets on sale!

Monday 22 March
Public Liability Insurance Due

19 April - 5 May
Midsumma Festival

Sunday 23 May
Midsumma Pride March