ON OUR RADAR
Big Gay Ice Cream
What began as an ice cream truck with a cult-like following is now an ice cream store with lines out the door. Big Gay Ice Cream is a smash hit not because of their ice cream. Whimsical and eclectic toppings are the lure. Plain old soft serve is made new with the addition of wasabi pea dust, crushed Trix cereal or olive oil and sea salt. The friendly, smiling staff make the wait worthwhile.
How can you transform a basic product or service with bold, new "toppings?"
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