Marketing Masterclass: What wine customers want - South Australia

Find out how to use your brand, your cellar door and your region to effectively engage with the people who should buy your wine.

Using Australian and international examples, understand what attracts – and what turns off – potential purchasers.

Professor Ulrich Orth is an international expert in wine marketing, wine business, tourism and consumer behaviour related to design and brands. On a flying visit to Australia, the Grape and Wine Research and Development Corporation (GWRDC) has secured him for four masterclass sessions in Clare Valley, Barossa Valley, McLaren Vale and the Adelaide Hills.

Event Details

Stay tuned for details of two additional workshop series - the second round of China Insights and Biosecurity and Post-harvest care.

Wanted: Samples for fungicide resistance testing

Are you experiencing problems controlling powdery mildew, downy mildew or Botrytis bunch rot? Samples of these diseases are needed from the main wine regions of Australia.

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WCA Webcast – Savour Australia, The Reality, Results and Rewards

It's not too late to register to join Wine Communicators Australia for their upcoming webcast – Savour Australia, The Reality, Results and Rewards.

Broadcast live from Sydney, Wine Communicators of Australia Director Angus Barnes will host this 1-hour interview with Wine Australia’s James Gosper and Savour delegate/restaurant owner and sommelier, Stuart Knox.

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Grape and Wine News (formerly Innovator's Network e-news)

The Innovators' Network e-news has re-branded to a monthly Grape and Wine News.