NO BETTER TIME TO LOVE NSW -
TOURISM INDUSTRY AND REGIONS REBOOT 2020
Destination NSW has unveiled the next phase of the tourism recovery campaign, Now's The Time To Love NSW, heralding the 'reboot' of 2020 for visitors and the tourism industry as regional travel restrictions are lifted today.
NSW Minister for Tourism Stuart Ayres launched the campaign yesterday, which highlights the state's world-class experiences to motivate travellers to plan and book their next NSW escape.
“NSW is ready to reboot 2020 - our state has so much to offer holidaymakers, there really is nowhere better to take a break right now,” Minister Ayres said.
“NSW residents took almost 2 million international
leisure trips last year worth $16.7 billion so there is a huge opportunity to entice our overseas holidaymakers to become NSW’s next top travellers.
“Forget that overseas escape - we’re showing travellers there is incredible food and wine, amazing outdoor adventures and one-of-a-kind hikes right here in NSW.”
Read the full media release online.
Paid media activity kicks off today and will target audiences in NSW (Sydney, Regional), ACT and Victoria to drive bookings now and in the future.
Destination NSW Chief Executive Officer Steve Cox said the recovery activities would deliver fantastic results for NSW and the industry. Hear more about the campaign activities and why it is important for NSW tourism businesses to sign up for a free Get Connected listing to be involved: