No Images? Click here How to stand out in the channelTell people a great story and they'll take notice. Don't, and they won't. And we all have a great story to tell.We've traveled the globe delivering storytelling courses to 3,300 people, across 4 continents, in 16 countries, and counting. We know a thing or two about telling great stories. It's one of the things that makes us unique.However, many partners who provide similar services, say the same things, in the same way. That's a mistake. Retelling the story of what makes you different is how you'll stand out in the channel. In fact, it's the easiest, and most profitable, way to convince prospects as to why you're the right partner to spend their hard earned cash with. It's the reason why I didn't just say we provide storytelling training - others provide similar services - what makes us unique is where we've been, and the numbers of people we've taught. Most of your prospects will know, for example, that cloud services can deliver more agile and cost effective business solutions – so say something memorable; build a story into your offering. In a highly competitive market, where choice is vast, the need to stand out and be memorable could be the difference between market share going up, or down. The challenge (and opportunity) for partners, is equipping your sales people with a distinct competitive advantage; increasing their skills and ability to tell your story. This means creating compelling business stories that inspire and engage your target audience, and demonstrate a real understanding of how and why you can help them achieve their goals.
Results. Nothing less. To pick the brains of one of our channel veterans on storytelling and how you might tackle it, or any other challenge related to increasing channel growth, simply book 60 minutes with one of our experts via our Results Central page - or pick up the phone 01256 811 113 – or email us. 01256 881100 / enquiries@resourceit.net / Microsoft Abbreviation Dictionary
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