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Measuring your brand's social media efforts

The influence of social media in our day-to-day lives means a changed 'tool-kit' for online marketers, and with that comes the question about measurability. And while many doubt the accuracy of social media measurement, the truth of the matter depends on time and effort spent to analyze the metrics. Read on to learn how to glean that information that will mean something to your bottom line.

10 Measures of Social Media ROI for Your Brand

It’s essential that companies clarify success metrics before launching their social media marketing and advertising initiatives. This blog shares ten measures of social media marketing ROI that you can 'mix-and-match' based on your brand strategy. Read More »

If it don't make dollars, it don't make sense

Social media must be measured in dollars and cents. And if it can’t be, it doesn’t make sense to keep doing it. Dan Zarella looks at justifying the social media spend in this recent post. Read More »

Can you measure the value of a Facebook "Like"?

Consumers use social media to talk about brands and products they like—and those they don’t. This guide is for online marketers who want to integrate e-commerce with social media to strengthen their brands, engage customers and generate sales. Listen Now »

14 Best Practices for Long-Term Social Media Success

Don't be satisfied with just 'Likes'—be loved by your customers. Focus your social channels, improve customer experience and encourage greater engagement. Learn the list »

What Do We Think?

The influence of social media in our day-to-day lives has meant changes to the online marketer's 'tool-kit.' Our latest blog on the SEO Daisy Chain shares some insight. Read More »

Please do contact us to find out how we can assist you in your Social Media endeavours. We'd love to help!

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