Professor Kennedy comes to Ivey following a 10-year career at the University of Michigan’s Ross School of Business where he has served in multiple roles that include Executive Director of the William Davidson Institute, Director of the Ross School Global Initiative, and the Tom Lantos Professor of Business Administration.

At Ross, Professor Kennedy published more than 50 cases and notes used in the school’s international business curriculum. Prior to his tenure at Michigan, Kennedy was a member of faculty at the Harvard Business School from 1995 through 2003. During that time, he published more than 60 case studies and notes on business issues in emerging markets.

A Couple of Squares: Pricing for the Future (A)
by Dante Pirouz, Raymond Pirouz, Dina Ribbink, Emily Chen-Bendle

A small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In A Couple of Squares: E-Commerce Opportunities for Growth (B), the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform.

A Couple of Squares (A) and (B) - DVD will add to the richness of the conversation. (A higher price applies to this case due to color exhibits.)

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Administrative Sciences Assoc of Canada (ASAC)
June 8-11, 2013
Calgary, Alberta
Publisher's Representative: Rebecca Todd

Academy of International Business (AIB)
July 3-6, 2013
Istanbul, Turkey
Publisher's Representative: Ashley Woytaz

Academy of Management (AOM)
August 9-12, 2013
Orlando, Florida
Publisher's Representative: Lee Simpson

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