EDITION 18 - Thursday 28, June 2012
The dunny factor.
We have this ongoing internal dialogue at the agency about what content to create and share on our Twitter and Facebook feeds. The problem being that what we do and therefore write about is not what people share - it's too complex for 140 characters.
Yesterday I put this interactive dunny map on my personal feed just to test the response. Let's just sat it was emphatic. People I haven't spoken to for a long time had plenty to contribute.
The question is, did this have a material impact on my 'brand'. No. And that's the case for 90% of the content swilling round the web. We shouldn't mistake intrigue for impact.
Gamestorm your way through the next planning session.
Rhod Ellis-Jones
I’ve had the displeasure to attend the odd corporate love-in where a facilitator suggests fancy dress and coloured balls may help in the strategic planning process. Scarred for life, I generally experience reflux every time someone starts suggesting we ‘play a game to get things moving’.
However, of late I have dropped my guard and let others at the agency persuade me to open my mind. I am not quite ready to spend time with corporate ‘life coaches’ but I did invest three hours on a European train journey to the subject of games. Specifically, I reviewed a text called Gamestorming which, although veering into territory that threatens nausea, is mostly a good summary of well known and emerging techniques for getting results in diverse meeting environments.
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As judgement day approaches, how do make sure it's fair?
Amy Barrat-Boyes
Remember that teacher who used to revel in the power she had? Pass or fail. Stop or go. Control over your imminent future. No one likes scrutiny. It makes you nervous. Especially when the balance of power is not in your favour.
The emerging use by government of websites that share performance data on publicly funded organisations represents both risk and opportunities. My School is a current example with a My Aged Care website anticipated soon.
A poor score on these websites will have a material impact on an organisation’s reputation but it need not be the only source of information. You can limit the damage.
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Websites can be beautiful.
Kat Karvess
Sometimes you get the chance to work on a project from the intelligence gathering stage, right through to the realisation of communication strategy and a design outcome.
The work we’ve done with Emmy Monash has been a project such as this. Through focus groups, surveys and stakeholder interviews we distilled the essence of the company brand at a pivotal time in its history. Emmy will soon build a new aged care home designed by Bates Smart, a first for the architects best known for Melbourne's astounding Royal Children's Hospital.
Yesterday the new website went live and, in structure and restrained design, it embodies the philosophies of freedom and quality Emmy espouses.
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The {aged care} customer is king. Reeni Ekanayake
ome aged care providers cringe at the thought of labelling their residents and community aged care clients as customers. But the reality is that aged care providers exist to provide a service, which should meet the changing expectations of the community. People have a sense of entitlement to aged care and they expect value. This will be even more critical as consumer directed care is mainstreamed into aged care service delivery, as part of aged care reform.
The Living Longer Living Better reform package states that “as part of the conversations on ageing held across Australia, consumers expressed a strong view that they should have a greater say in the services they receive” (2012, p41).
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