Last week, Denny’s posted its most popular tweet ever: a version of the “zoom in” meme that featured pancakes and ended with a nihilistic statement hidden in a blob of butter. While @NihilistArbys (not affiliated with actual @Arbys) has owned the fast-food-with-a-side-of-futility shtick for a while, Denny’s took it mainstream. And the tweet quickly racked up 118K retweets and 165K likes. Meanwhile, the adoption of the meme by brands now means that it can never be cool again. And the great minds of Reddit’s Meme Economy have advised everyone to zoom in, read the tiny writing on the wall and sell, sell, sell. — Business Insider