Last week, Denny’s posted its most popular tweet ever: a version of the “zoom in” meme that featured pancakes and ended with a nihilistic statement hidden in a blob of butter. While @NihilistArbys (not affiliated with actual @Arbys) has owned the fast-food-with-a-side-of-futility shtick for a while, Denny’s took it mainstream. And the tweet quickly racked up 118K retweets and 165K likes. Meanwhile, the adoption of the meme by brands now means that it can never be cool again. And the great minds of Reddit’s Meme Economy have advised everyone to zoom in, read the tiny writing on the wall and sell, sell, sell. — Business Insider

The IPO everyone has been talking about, especially Evan Spiegel’s fiancée Miranda Kerr, finally happened. The shares, initially priced at $17, rose to over $27 by Monday — making it the biggest tech IPO in three years. Snap’s market capitalization is now over $28 billion, more valuable than a majority of companies in the S&P 500, including Campbell’s Soup, Hershey’s and Macy’s. But don’t go throwing all your money into Snap spectacles just yet. Many market analysts, citing aggressive competition and slowed user growth, expect the stock price to fall and are calling Snap the next Twitter. Which, frankly, sucks for Twitter. — WSJ and Market Watch

Everlane, one of the first brands to go all-in on Facebook Messenger, will no longer be using it to give order confirmations or shipping updates. Instead, they’ll use the 40-year-old technology known as email to provide that info. (Customers will still be able to use Messenger to send questions.) This move may foreshadow other brands streamlining Messenger’s role in their CRM strategy.  KLM, on the other hand, is adding even more options for customers to communicate with the incorporation of emoji commands. Though it remains to be seen if any customers will actually use this feature or if it’s just a clever PR ploy. — The Drum

That’s right. For $35 a month you can get 40 channels of broadcast and cable TV plus YouTube’s $9.99 Red service, Google Play Music and unlimited cloud DVR to record shows. While initially it looks like YouTube is dealing yet another deathblow to traditional cable, the offer isn’t all it seems. Neither Viacom nor Time Warner cable channels are included, and YouTube Red hasn’t yet offered up the kind of cable-killing original content that would require a subscription on its own. So while it may add another nail to traditional TV’s coffin, it still leaves quite a few air holes. — Fortune