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January 2014

Ivey Business School
Where the world looks for business cases

IN THIS ISSUE:
Case concierge
Customize your coursepack and use your own content
Flexible distribution options
Featured case in Entrepreneurship, General Management/Strategy
Case concierge
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With competing demands both professionally and personally, we understand the challenges of finding new course content. That is why we work closely with thousands of educators worldwide to help assemble content that will revitalize the classroom and meet pedagogical objectives.

Simply email us your course outline and let our experienced staff find the case studies you need. Receive results in 2-3 business days. While our team does the work for you, you can use the additional time to focus on other priorities in your work or personal life.

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With clear learning objectives, Ivey teaching notes provide extensive teaching plans which include discussion questions and supplemental readings to stimulate a lively class discussion and facilitate student analysis.

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Don’t forget ... we have matched Ivey cases to hundreds of textbooks in a variety of business disciplines. You may also use this resource to supplement your textbook with Ivey cases.

 

Email our case concierge if you need assistance with case selection. We are always happy to help!

Learn how to publish with Ivey Publishing
Customize your coursepack and use your own content

To enhance the variety of content available to educators, we are pleased to announce the addition of 400 cases from the Kellogg School of Management. With cases from all major disciplines this case series, along with all of our partner collections, complements the Ivey case catalogue and provides a vast assortment of material to build your coursepack. Furthermore, you can include your own content ... Ask us how!

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Ivey content is available in both print and digital formats. Once purchased from iveycases.com, content can be instantly downloaded and viewed on any device with PDF-reading capabilities such as a laptop, tablet or smartphone. 

 

Ivey content available from iTunes
A selection of cases can also be purchased on iTunes as e-pub files for use on an iPad and other compatible devices. This type of file gives the reader the ability to highlight and make notes directly on the document without violating copyright. 

 

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Once you've installed the Send to Kindle application, you may also download a digital Ivey file directly onto your Kindle and free reading apps on your iPhone, iPad, iPod Touch and Android. Visit the Kindle website for further instructions.

 

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Login to create your own custom resource that can be downloaded instantly from the Ivey Publishing website. View the instructional videos or email for assistance.

Featured case in Entrepreneurship, General Management/Strategy

Zhu Dandan (A): Promotions (Simplified Chinese version)
Shaozhuang Ma, Virginia Trigo

 

The generation born in China in the 1980s has become an important force in the country’s labour market. Members of this generation were the first to grow up in a market economy with daily access to the Internet, and are considered to have different work values than past generations. Also, most were born and raised in single-child families and generally demonstrate more individualistic behaviours and less willingness to follow the norms of previous generations. This case describes the promotion story of Zhu Dandan, a member of the 1980s generation, and illustrates the different work values, behaviours and management style of her generation, as well as the challenges of managing it.

 

Learning Objective:

This case can be used for various purposes in courses on human resource management, organizational behaviour, personal development, leadership development and international management. Depending on the course design, the instructor may wish to emphasize one or more of the following managerial and organizational teaching themes:

  • The management and development of employees born in the 1980s.
  • The role of soft skills such as communication and interpersonal skills in the workplace.
  • The role of managing upwards and downwards for personal development and career growth.
  • The implications for foreign companies in China of managing different generations of Chinese employees.
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Visit New Cases to review more products available in Entrepreneurship, General Management/Strategy & International.

Character & Candour

Ivey author General (Ret.) Rick Hillier and Dragon's Den Arlene Dickinson spoke at the Ivey Leadership Conference recently about leadership, character and candour. Read Professor Mary Crossan's full interview with General Hiller to learn how he uses candour to inspire collaboration.

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Ivey Business Journal reprints

Ivey Business Journal is published six times per year. Each issue is themed to focus on a different facet of management.

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If teaching with cases is new to you or, if you are looking for a way to improve your current methodology, Ivey Publishing offers a variety of tips and tools to get you started.

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We have matched Ivey cases to hundreds of textbooks in a variety of business disciplines. Check out this popular resource to find Ivey cases to supplement your textbook.

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Publish with Ivey Publishing

Ivey Publishing selectively accepts cases and teaching notes for publication from authors outside of Ivey. Email our Product Team for more information.

Why Ivey Publishing

A leading producer of business cases, Ivey Publishing markets and distributes over 3,800 active products from the Ivey case collection which includes technical notes, videos and reprints from the Ivey Business Journal in all major business disciplines, to educators worldwide.

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