October 2012

		Coursepack Builder
		New India-Based Cases in Entrepreneurship, General Management & International
		Best Selling Cases for 2011-2012
		Free Resources and Tips for Learning & Teaching with Cases

The Coursepack Builder was officially launched in September and has proven to be a popular tool with numerous customized coursepacks being created and downloaded daily!

Log In to create your own custom resource that can be downloaded instantly from the Ivey Publishing website. With enough content to create an entire course, you can use the Coursepack Builder tool to assemble cases, articles & technical notes from the Ivey collection, or any of the other collections available through Ivey Publishing.

Need help? View any of the instructional videos below or email for assistance.

Part 1 - Creating Coursepacks

Part 2 - Building Your Coursepack

Part 3 - Finding & Adding Products to a Coursepack

Part 4 - Changing the Order of Items, Editing & Previewing Your Coursepack

Part 5 - Activating & Purchasing the Coursepack

Part 6 - Managing the Coursepacks: Deleting, Re-Using & Archiving

Part 7 - Adding Delegates

The newest cases from the Ivey case collection are available for review. View New Cases for more details on cases registered in your discipline.

Nurturing Green: Vows and Woes of an Entrepreneur (A)
It was February 2012 and the founder of Nurturing Green, a plants-as-gifts enterprise, faced an important business decision. As he pondered the deal presented to him by an investment firm, he wondered about the wisdom of giving up 50 per cent control of his company in return for the investment firm’s offer of $10 million in capital funding.

This case is designed for use in an entrepreneurial strategy course (in undergraduate and graduate management and business administration courses). Additionally, the case can also be used for teaching the concepts of business growth, entrepreneurial finance, entrepreneurial management, expansion, and organizational development.

• To develop and understand the typical challenges faced by an entrepreneur in managing a new business development.
• To introduce students to the issues faced when raising capital and to examine some of the necessary trade-offs (in this case, loss of corporate control).
• To emphasize the importance of having a sound business model, established goals, and clear objectives.
• To make students familiar with current topics in strategic/innovation management.

Monsanto Company - Doing Business in India
The executive vice president of sustainability and corporate affairs at Monsanto was facing a difficult situation that could dramatically reshape the firm’s business. A decade earlier, the firm had introduced into India, through a joint venture, the first in-the-seed cotton trait biotechnology. This trait protected cotton crops against potentially devastating pests, thereby reducing the need for pesticides and improving yields. Subsequently, three Indian state governments imposed a price ceiling on these biotech seeds. In addition, by 2010, the company was facing competition from over 40 Indian seed companies that offered similar or competing biotechnology cotton seeds. Also, a federal ministry had overruled the recent regulatory approval for a second, indigenously developed biotech crop, brinjal (eggplant).

The case encourages students to address issues related to the development of markets for new technologies that face significant, and changing, regulatory scrutiny. With a focus on sustainability, difficult decisions must be made that factor in the benefits and costs for multiple stakeholders. Depending on the specific course, one or more of the following teaching objectives could be emphasized:

• To examine a firm’s technological innovation through a multi-faceted sustainability lens.
• To evaluate the influence of different stakeholders (both local and global) and explore potential options for stakeholder management.
• To consider the linkages between pricing, regulatory approvals, and global competitiveness for multiple tiers of an agricultural supply chain.
• To explore an evolving business model that promises more sustainable outcomes as part of a long-term global strategy.

Sanatkada: Giving Wings to Dreams
Sanatkada is a retail outlet for traditional handicraft items, hand-woven garments and fabrics. In 2006, Sanatkada was established to bring to the people of Lucknow a wide choice of arts and crafts from all over India. The outlet has been appreciated for its exhibitions, social efforts and unique methods of conducting business. However, this has not all translated into revenue. While commercial activity is one goal of Sanatkada, its founder feels very strongly about issues related to women’s empowerment and has also brought a not-for-profit component to the business. This hybrid model of doing business is difficult to balance. The goal of the case is to work out the possible alternatives that would enable Sanatkada's founder to retain the spirit of Sanatkada, while simultaneously empowering her staff and making the social initiatives self-sustainable.

The learning objectives of this case are to:

• Understand the challenges faced in the Indian handicrafts sector.
• Appreciate the innovative approaches taken up by a small outlet for attracting and retaining its customer base.
• Gain an insight into the issues of a hybrid model having both for-profit and not-for-profit components.
• Understand strategic concerns facing a small retail outlet and appreciate the innovations in marketing and presentation that often sustain such businesses.

Did you know that over 1.6 million copies of Ivey cases are used at thousands of business schools around the world? With cases written by leading Ivey faculty and by authors from around the world, the Ivey case collection represents a wide range of business issues from a truly global perspective.  We would like to thank all of our authors for their contribution to the Ivey case collection and highlight some of our best selling cases for 2011-2012. 

Starbucks by Mary M. Crossan, Ariff Kachra

FIJI Water and Corporate Social Responsibility - Green Makeover or Greenwashing? by James McMaster, Jan Nowak

ECCO A/S - Global Value Chain Management by Bo Bernhard Nielsen, Torben Pedersen, Jacob Pyndt

Visit our website to view our entire Best Selling Case Collection which includes a variety of case studies across all major business disciplines.

If teaching with cases is new to you, or if you are looking for a way to improve your current methodology, check out these free resources available from Ivey Publishing.

Learning with Cases, 4th Edition
A complementary copy is available upon request. This soft cover book is a concise handbook written specifically for students to enhance their learning with cases. Numerous and helpful suggestions cover the complete case learning process including individual reading and preparation, small group discussion, large group (classroom) discussion, making case presentations and writing case exams and reports ... More

The Business Plan Presentation
This complementary case has been written to help students understand the importance of class management and illustrate the challenges associated with English as a Second Language (ESL) students and how to best approach these students to ensure their language difficulties do not limit their learning. It also emphasizes the need for instructors to be clear about course objectives and class requirements. The case can be used in a course on teaching, ideally in a section on class management, teaching ESL students or teaching in a cross-cultural context. It can also be used as preparation for participants in student-run initiatives in developing countries. Registered academics can Log In to download the accompanying teaching note.

Plagiarism and Discipline
When a professor finds out that one of the groups in her Management Information Systems (MIS) MBA class had plagiarized part of their assignment from other sources, she did not know what to do. Plagiarism was not an unusual situation to her; in the past, she had always reported it. Her university also took plagiarism seriously; students who were caught were expelled from the university. But this situation seemed a little different, and she wondered whether reporting the students and having them expelled was the sensible approach this time.

This complementary case is designed to support workshops and teaching on the subject of teaching and learning with cases. This case emphasizes issues of dealing with student plagiarism on a case analysis assignment.

Read the case teaching tips Christopher Williams, Assistant Professor of International Business at the Richard Ivey School of Business recently shared with the Global Business School Network.