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Image credit: Sing A Long Drag with Frock Hudson by Suzanne Balding
Midsumma Festival Producer Update
This email contains important information and opportunities regarding your Midsumma Festival event. Please read it carefully.
In this producer update:
★ Event Producing in 2021 Webinar with Laura Milke-Garner
★ Are You Ready to be COVIDSafe?
★ Your Video Content and Media Release
★ Save the Date for Midsumma Program Launch
★ Discounts for Frontline Workers
★ Midsumma Online Info Sessions
Event Producing in 2021 Webinar
with Laura Milke-Garner
This year will certainly bring unique challenges for producers. There will be many new considerations for artists and producers to develop successful events. We want our Midsumma producers to be as prepared as possible, so we're presenting a free Event Producing webinar with acclaimed producer Laura Milke-Garner.
Join us for a free one-hour session via Zoom on what you need to consider when producing a live show in a COVID normal world, including COVID plans, reduced capacities, budgets, venue, audience etc. Registrations are required,
You must have finalised your Midsumma Festival event in Eventotron to participate in this webinar.
When: Tuesday, 2 March, 7pm (AEDT)
Where: your home via Zoom (link will be emailed prior to the session)
Are You Ready To Be COVIDSafe?
COVID-19 has had a major impact on how we produce events. The Victorian State Government has made it mandatory for public events to put measures in place to minimise the risk of COVID-19 transmission.
Midsumma Festival has put together a handy document to assist you in navigating your responsibilities as an event producer to make sure your event is COVIDSafe. Check it out below and get ready to present a COVIDSafe event at Midsumma Festival!
Your Video Content and Media Releases
Have you got some video content that makes your event shine? We want to see it! Midsumma creates a festival promo reel each year. If you would like your video considered for this please send a link to your original video file (via Dropbox, WeTransfer or similar) to events@midsumma.org.au
Make sure you don't forget about your media release. This is extremely important if you want word to spread about your event. We want the world to know about your event - so help us tell them.
Login to Eventotron and use the Media Release tab to upload yours ASAP.
Need help creating your Media Release? Check out our Media and Publicity Guide and head to the Media Release tab.
Save the Date for Midsumma Program Launch
This year Midsumma Festival will launch our full program on March 18!
Make sure you pop this date in your diary, as this is when your event will go on sale. We'll send out more info on how you can get involved with the launch soon, so keep an eye on your inbox. But for now, we suggest you start thinking about getting your social media content ready.
For social media tips for launch and beyond, check out the Social Media tab in our Media and Publicity Guide.
Discounts for Frontline Workers
We wouldn't have made it through the past year without the incredible work of our healthcare personnel and frontline workers. To express our gratitude, Midsumma Festival will be offering them special discounts and promotions throughout the festival. If you would like your event to be involved in these discounts and promotions, please stay tuned to our Producer Updates and we will provide more details soon!
Midsumma Online Info Sessions
This year, Midsumma Festival presents our Producer Info Sessions online, so you can watch at your convenience. You can watch all our Info Sessions below including;
★ Marketing with Midsumma
★ Access and Inclusion
★ Digital Events
★ Midsumma Festival 2021 Updates and Open- Access Event Registration
Transcripts and Slides for each session can be downloaded from our Open Access Event Registration Resources - scroll down and select the Online Info Sessions tab.
Key Dates
2021
DUE NOW
Event Contract Due for Stage One Events*
Venue Hire Agreement Due for Stage One Events*
Friday 12 February
Media Release Due
Access Service Provider Info Due
Sunday 7 March
Event Registrations Close for Stage Two Events
Monday 22 March
Public Liability Insurance Due
19 April - 5 May
Midsumma Festival
Sunday 23 May
Midsumma Pride March
*If you register in Stage Two, these steps must be complete to finalise your registration
