April 2012

		Coming Summer 2012 ... Coursepack Builder
		Hundreds of Translated Cases Available
		New Cases in Entrepreneurship, General Management & International
		Award Winning Authors
		ISB-Ivey Global Case Writing Competition Invitation

This content management tool is designed to give our customers the flexibility to assemble custom course packs that can be downloaded instantly from the Ivey Publishing website. More information to follow soon!

With over 200 Ivey cases translated into Chinese this year alone, you will find hundreds already available in the Ivey case collection with more translations to follow in the months ahead.

With a commitment to providing high quality cases for use in China, our growing collection provides students with comprehensive cases that reflect the changing business landscape in China. For a list of cases translated into Simplified Chinese, please click here.  Click here to view the list of cases translated into Traditional Chinese.

The newest cases from the Ivey case collection are available for review. View New Cases for more details on cases registered in your discipline.

HTC Corporation: A Smartphone Pioneer From Taiwan (Traditional Chinese version)

The case describes how HTC, a pioneer of mobile computing from Taiwan, evolved from a local subcontractor of PDA (personal data assistant) to a global contender of smartphone. Students will learn to: analyze the relationship between a contract manufacturer and a product marketer in an outsourcing arrangement called original design manufacturing (ODM), where the subcontractor designs and manufactures a product sold under the brand name of the marketer; compare two ODM setups where the brand marketer either sells the outsourced product alone or as a bundle with its own services; explore the role of branding in facilitating the cooperating between two specialist firms and predict the possibility for a subcontractor to introduce its own brand name under these two ODM setups.

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Bestseller - Facing a New Competitive Landscape in China (Simplified Chinese version)

In the fall of 1996, Bestseller became one of the first international fashion companies to enter the Chinese retail market. Earlier that year, two good friends, Allan Warburg and Dan Friis, had made contact with the CEO of Bestseller A/S, Troels Holch Povlsen, regarding the prospect of selling Bestseller brands in China, where they felt there were many business opportunities. Although the case can be used for a broad range of subjects, the international dimension of the case remains the central topic in the case as it focuses on a Danish company entering a Chinese market. For instance, marketing and strategy topics such as how a foreign company should successfully enter the Chinese market and how it should market itself are central to the case. Moreover, topics relating to international management are relevant to the case. Discussions could include the challenges of a Danish company operating a very big Chinese subsidiary or the operation of franchising versus owning stores.

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Phase Separation Solutions (PS2): The China Question

PS2 was a Saskatchewan-based small environmental solutions company which had grown under the president's entrepreneurial direction to become a North American leader in the treatment of soil, sludge and debris impacted with various organic contaminants. This small high-tech company is simultaneously faced with two separate but significant growth opportunities in China. Pursuing either would put considerable pressure on the firm with respect to its resources, organizational capabilities and organizational structure transition. What is the preferred pace of growth? Is China the best market for PS2 to focus on? Should PS2 consider setting up one or more joint ventures, or are other modes of foreign entry feasible?

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Authors of Learning with Cases, Teaching with Cases and Writing Cases won the Outstanding Contribution to the Case Method award presented by the European Case Clearing House during the 2012 annual case award ceremony. These books are also available in Chinese.

Carol Stephenson, Dean of the Richard Ivey School said, “The award of Outstanding Contribution to the Case Method gives worthy recognition to three remarkable individuals who have dedicated so much of their lives to teaching people worldwide how to get the most out of cases. Jim, Mike and Louise have conducted more than 400 case writing and case teaching workshops for thousands of participants in more than 50 countries over the past 40 years. Their work is at the heart of the great case tradition we have developed at Ivey and the school is delighted at this recognition.” Congratulations on their achievement!

In addition, the case entitled Louis Vuitton in Japan, authored by Justin Paul, won an award in the Entrepreneurship case category.

In partnership with the Centre for Teaching, Learning, and Case Development at the Indian School of Business (ISB), Ivey would like to invite you to participate in the ISB-Ivey Global Case Competition 2012.

The objective of this competition is to help build a repository of high-quality, internationally benchmarked cases about Indian businesses. The cases should be original business case studies suitable for use in MBA classrooms across the world and should aim to showcase the unique challenges and issues faced by organizations and business leaders in India. Submissions must also include teaching notes in English.

Winning cases will be published in the Ivey-ISB co-branded case collection available through Ivey Publishing. First place winners will also receive a cash prize of US $4000. Second prize winners take home US $3000 and there are special category prizes of US $2000 per category. A panel of internationally acclaimed subject experts judge each case in a double-blind review process and will provide written feedback on each case.

Download the intent to participate form and email it to Ivey India. Deadline for submissions has been extended to April 30 for international participants.