Harnessing the Power of
Sketching in Sales

Table of Contents

• The Role of Sketching in Sales
• Award Winners: Sketch Group + National Museum of Australia
• Featured Video: Coalition of Peaks
• Maximising your EOFY Training Budget

Hi there!

I hope you enjoyed your weekend. I'm not sure about you, but I'm feeling a bizarre mix of emotions at the moment:

• relief from Australia having dodged a bullet in our flattening of the curve,
• concern at how eagerly some folks have leaped back into "normal" life,
• a tiny bit of guilt that Sketch Group as a business has survived the turmoil, and is indeed thriving again, while so many businesses are still struggling or closed.

I hope things are on the up for you. 

The Role of Sketching in Sales

I've been thinking about the role that sketching can play in the sales process for a while—not only for our own business but for our clients. We've been working with a client in the technology space for years, and consistently helping them stand out when delivering a pitch to a client. I thought I'd capture what it was that made what we do such a potent combination.

The following sketches are the result of those thoughts.

The sliding doors of complicated sales pitches: before (without sketching) and after (what could be!)

We've realised that sales is multi-sensory—well, it should be, anyway—particularly for folks in the software world, where a formal proposal may drag on for 12 months or more.

If your sales team can communicate with a prospect by harnessing all of the available senses, you can pique curiosity and drive interest in your offering. Tools like video, graphic recording, and clever use of print collateral can give your proposal a huge edge, no matter how engaging you believe you can be with a slide deck full of bullet points.

Multi-sensory sales drives curiosity by delivering a consistent message from multiple angles

Of course, you don't need to speak to all of the senses—your prospect might feel a little distracted if they walked into your pitch and were hit with the smell of freshly baked bread—unless you're selling bread, that is. The point is that there are many ways to deliver a consistent message from multiple angles. We believe that the services we offer go a long way to helping sales teams ace their delivery.

Award Winners:
Sketch Group + National Museum of Australia

We learned last week that the Defining Moments in Australia's History video series that we created for the National Museum of Australia won a silver Telly Award.

The Telly Awards have been running for 41 years, annually showcasing the best work created within television and across video, for all screens. This year they received over 12,000 entries from 5 continents, and entries included work from some of the most respected advertising agencies, television stations, production companies and publishers around the world.

We're delighted to be among such prestigious company, and we're so proud of our team for the work they put into this series—we like to think of them as being a bit like the Australian version of Horrible Histories!

Check out all eight of the "Defining Moments" videos at the National Museum's website:

Featured Video:
Coalition of Peaks

The Coalition of Peaks is a representative body comprised of around fifty Aboriginal and Torres Strait Islander community controlled peak organisations that have come together to be partners with Australian governments on closing the gap, a policy aimed at improving the lives of Aboriginal and Torres Strait Islander people.

We're working with the coalition to make a series of videos about what's happening—and what's needed—to improve outcomes for Aboriginal and Torres Strait Islander people. Take a look at the first video in this series and see what you think:

A brief summary of the National Strategy for closing the gap in indigenous communities

How to Maximise your EOFY Training Budget

I can't believe we're nearly halfway through 2020, can you? We often get inquiries from past customers who have funding that they will lose access to if they don't spend it before the end of June.

So ... this is just a prompt for those of you who may be in this situation—investing in a training video means you can get longevity out of your training content, and run it for multiple groups rather than as a one-off. Be sure to reach out—we'd love to help!

That's all for this issue. Stay safe, think positive, and everything else will fall into place.