Why people FAIL

Great creatives in every field fascinate me. So when one of Australia's great creative's released his new book it was a natural step for me to grab it and have a read. The first thing that occurred to me when picking up the book is that there are thousands of books written on success but this one is a book on failure. Written by world acclaimed creative and one of Australia's most successful advertising men Siimon Reynolds. This book explores the main courses of failure and reveals solutions for overcoming them and creating a successful happy life. Many times in the Espresso we have talked about the spin cycle. Taking sacred cows and spinning them on their rear. Although there are thousands of books written on success, this one takes a spin and writes about failure. I liked the book a lot in that it is usable, practical and offers real strategies and tips for beating failure and making habits that cause failure into success. Why People Fail is full  of actual principle that can make a tangible difference in your world, improving productivity, getting clearer thinking, a better vision of where you are going, it will give you energy, teach you how to pose the right questions and even give you tips on how to present better. Siimon has a great, easy to read and humorous writing style and Im sure you wont be disappointed. Looking for a good read or a present for somebody who is looking for a bit of pep in their world then pick up Why People Fail.

Insert Business Name Here

Sun Group USA has come up with a new way for retailers to use store employees as a vector for in-your-face messaging: The Digital Tag . A wearable business-card-sized digital video player that can display store-specific messaging such as specials or company/brand marketing. The content can range from simple text and still images to full-motion video, with or without audio. It is the ideal marketing tool to enable your staff to deliver the perfect message to every customer in your retail environment. The Digital TAG is the ultimate engager. It automatically leads the discussion. When your frontline staff wears this personal media player every customer will engage themselves in the sales process. The Digital TAG turns location specific marketing and sales messages into a one-on-one interaction, guaranteed to close more sales. The Digital TAG's content can be set to display individual store specific messaging like specials, company wide marketing or any combination of the two using video or JPEG content. 

Slick Innovation

We all continue to hear about the horrible natural disaster unfolding in the Gulf of Mexico. The oil spill, which could become the worst in US history, threatens an economic and ecological disaster on Gulf Coast tourist beaches, wildlife refuges and fishing grounds. At least 5,000 barrels (795,000 litres) of oil a day are gushing unchecked into the Gulf since the Deepwater Horizon rig exploded on April 20. It’s hard to remain positive when so much damage is being done. A sense of powerlessness can take over. But for some, innovative solutions to difficult problems are what they do best.

In 2006 the Phillipines worst-ever oil spill prompted an unusual program in the country’s prisons. Thousands of Philippine inmates had their heads and chests harvested for hair to be used in the clean-up effort. The hair was combined with feathers to create a spongy material that would soak up the more than 50,000 gallons of industrial fuel that had leaked from a sunken tanker off the central island of Guimaras.  The method was also used in San Francisco, when hair mats were employed to clean up the Cosco Busan spill of 2007, which resulted when a cargo ship hit the base of the Bay Bridge and let loose some 58,000 gallons of oil. Lisa Gautier, director of a nonprofit called   Matter of Trust  donated 1,000 'oil spill mats' she had made for the San Francisco Department of the Environment to absorb motor oil spills. Once the hair mats, which are size of doormats and feel like Brillo pads, have absorbed all the oil they can, oyster mushrooms are cultivated on the mats to absorb the oil and turn the oily hair into nontoxic compost within 12 weeks. So could hair and mushrooms work in the gulf? Yes, indeed. Lisa Gautier is at it again and in conjunction with thousands of hairdressers and barbers worldwide, wants your hair to the help with the clean-up effort.

The Tour De Cure Helps Millions

When the Tour de Cure peleton rolled into Mooloolaba on Sunday afternoon it had not only smashed a number of records but also raised over $1.6 million towards research, support and the prevention of cancer. It's truly amazing what a group of 106 committed people can do when brought together by a common cause. There is no doubt the Tour de Cure has become a powerful tribe who are banding together to solicit and motivate others to join the fight against cancer. The evening celebrations on Sunday were highlighted by a video sent directly to the Tour de Cure tribe by one of the world's greatest ever cyclists Lance Armstrong, commending the team on a historic record-breaking Australian cycling tour and welcoming the Tour de Cure into the Livestrong family and the Lance Armstrong Foundation stable. All in all an amazing tour! If you feel as though you want to do your bit in the fight against cancer please click on the link below to make a donation today. Although we are at $1.6 million we believe there is lots more to come before the year is out. Chapeau to the entire Tour de Cure team, the riders, crew, administration and supporters who made this year a memorable one for everyone.

Tour de Cure Donations