Good afternoon,

Linked below is the Domestic Tax Paid Estimate for October 2019.

Here are a few key findings:

• We estimate consumer retail spending on domestically produced beer decreased by 3% during October 2019.
• Domestic beer volume decreased by 4.3% during October 2019, which had the same number of selling days as October 2018.
• Adverse weather conditions negatively impacted beer shipments in October.  Much of the West experienced temperatures well-below normal for October, while much of the East experienced well-above-average precipitation.
• Additionally, October’s shipment volumes suffered due to trade-up.  Drinkers continue to shift away from less expensive mainstream and economy beers and towards more expensive products such as FMBs, including hard seltzers, imports, crafts, wine, and hard liquor.

If you have any questions, please contact Michael Uhrich, the Beer Institute's Chief Economist, at muhrich@beerinstitute.org.

Cheers,

Jim McGreevy
President and CEO