Dear ,

We are delighted that you have been accepted to attend the Australian Tourism Exchange 2025 (ATE25) at the Brisbane Convention and Exhibition Centre,
South Bank, Brisbane from 28 April - 01 May 2025. 

It is important that you are completely aware of what to expect for the 2025 event and we ask that you take the time to familiarise yourself with the Tourism Australia ATE25 information forwarded to you as part of your acceptance.

PLEASE ENSURE YOU COMPLETE THE TASKS OUTLINED
BELOW BY DUE DATES

1. FRONT PANEL GRAPHIC - SEND TO TOURISM AUSTRALIA

Tourism Australia requires you to submit a front panel graphic with one image representing your business. Please follow the instructions provided in the Tourism Australia ATE25 acceptance email. 

If you have any questions, please contact Tourism Australia.

2. BACK PANEL GRAPHIC - SEND TO DESTINATION NSW

Destination NSW will pay for the back panel graphic for your stand, to the value of $476 for a standard booth and $952 for a double booth. The panel will be 'Feel NSW' branded, all NSW sellers will have the same look and feel in the designated NSW zone.

• For a Standard booth, please ensure the image is portrait, landscape will not work in this format. 
• For a Double booth, a landscape image will work if using all 4 panels for 1 image. 

All images must be supplied at 300 DPI for the specified total size above, please note the booths are almost 2.5 meter tall, so large images are imperative. 

All images must be supplied in either PSD, TIFF or JPEG formats only. 

• Images must not include any text or logos 
• Images must only feature Australian based product or landscapes 

To upload your image please follow these steps:

• Open the above link in your browser, we recommend using Google Chrome
• Upload your image, making sure to follow the image size guidelines above

To assist the team with identifying your back panel graphic please include your business details in the message box:

• ATE 2025
• Delegate name
• Company name

ATE25 back panel graphic due: Friday 31 January 2025

3. ATE25 SELLER BRIEFING - ONLINE BRIEFING

Destination NSW will be delivering a free, online briefing to NSW Sellers to assist in preparing for ATE. The Seller Briefing is recommended for all new ATE seller businesses, or staff attending for the first time.

Experienced ATE sellers are also welcome to join and refresh their skills. Topics included are preparation for ATE, what to bring,  what’s on during ATE25 and an overview of the NSW stand at ATE25.

Date: Tuesday 8 April 2025
Time: 10:30 - 11:15am
Location: Online (Link will be sent prior to event)

4. SEND US YOUR ATE25 PRODUCT NEWS

ATE25, Destination NSW will prepare NSW product resources, including what's new, for key buyers attending ATE25.

Please submit any new commissionable experiences and/or product updates you will offer in 2025 via the button below:

Due: COB Friday 7 February 2025

We look forward to working with you to maximise your opportunities at ATE25.