The art of Instagram
 
 
SODAFIZZ ~ refreshing digital

Hi there,

Welcome to the first edition of Club Soda for 2016. The Sodafizz office is abuzz with exciting new projects and new clients. This month, we take a look at what to consider before uploading to Instagram and how emoji could give your email engagement a boost.

Cheers,

Sally, Isaac & Lani

 
HOW TO SPICE UP YOUR EMAIL MARKETING WITH EMOJI
 
 

Emoji have infiltrated the mainstream in a big way since their international inclusion on the iPhone, and brands have sat up and taken notice. Little cute pictures in email subject lines are becoming a big thing.

Here's why your brand should leverage that.

 
6 THINGS TO CONSIDER BEFORE YOU POST ON INSTAGRAM
 

With 80 million photos being uploaded to Instagram every day on a platform where customers actively engage with brands, it's no wonder everyone wants a slice.

But before you go uploading random photos, it's worthwhile trying to maximise your brand potential.

Here are 6 things to consider before posting on Instagram.

6 things to consider before you post on Instagram
 
 
INDUSTRY INSIGHTS
 
 
What's Trending: December 2015
 

Besides Christmas, other standout talking topics on Google and Facebook included Star Wars and the Miss Universe mishap. Check out the complete list.

 
Facebook Case Study: BWS
 

BWS recently completed a social media campaign with an end goal to drive brand awareness and increase in-store sales. Here's how they did it.

 
 
Great results. Awesome people. Refreshing digital.
 
 
 
 
 
 
THANK YOU
 

Each year, Sodafizz donates to charities to support humanitarian and charitable work in Australia as a Christmas gift. We asked you for your help in choosing one of three charities.

It was a three way tie, so we split our Christmas donation to share the joy with The Disabled Surfers Association of Australia, The Indigenous Literacy Foundation and Assistance Dogs Australia.

 
STAT'S HOT
 
 
 

Social Media Addicts: Multi-networking has continued to flourish since 2012. While Facebook users were using an average of 2.5 social networks in 2012, that number has since risen to 4.3.

 
 
Global Web Index
 
 
SODAFIZZ