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   News publishers get tough on ad-blockers

With ad-blocking software seemingly on the rise, it seems that newspaper publishers have decided to play hardball.

In late May, Australian publisher News Corp said it would soon block ad-block users. While it’s only a trial, these things have a funny way of becoming policy, as has happened at ... read more here.

   The ash that turned into paper

In a world first, the NZ Fire Service took their fire prevention message to the public to get as many Kiwis as possible to check/buy/install a smoke alarm, on a single day.

They collected ash from the remains of real house fires and used it to create a special ink to print nine regional newspapers around NZ.

Watch this space for the resulting case study - coming soon.

   Life Beyond the Big Smoke

The dynamics of regional New Zealand are changing rapidly with 4 in 10 Kiwis now living outside Auckland, Wellington and Christchurch.

Join us at our event series to learn new insights into the lives of Kiwis living beyond the city limits, gleaned from surveying over 1,000 people.  The study, conducted by Nielsen, delves into their future plans, buying and media habits.

Register here for Auckland, Wellington or Christchurch events.

Ad of the month Jackpots to $1,000

There's never been a better time to enter your creative genius into Ad of the Month.  The prize pool has jackpotted to a massive $1,000.  Entry is easy so enter your digital or print ads here to be in to win!
Ad of the Month accepts entry from newspaper digital ads, as well as newspaper print ads.   News Works’ Ad of the Month is open to any ad that has appeared on a New Zealand newspaper website or app, or in any print edition.


Fast fact: The Over 45's

The Over 45s are an active bunch in NZ, with 84% of them planning to travel around NZ in the next 12 months.

For more fast facts, view the infographic here.

Source: Colmar Brunton Over 45's Research