Produced by Androvett Legal Media & Marketing January 2016

In this issue of The Brief, we discuss:

  • The steps to consider for 2016 that can improve your marketing
  • Optimizing Google search results
  • Breaking up (with a partner) is hard to do
  • How to celebrate a firm anniversary with style
  • Media tips from Androvett's Mark Annick

That 4th item is of particular interest to us here at Androvett as we celebrate our 20th anniversary of serving Texas’ legal community.

Thanks to our many clients and friends who have helped make these two decades better than we could have imagined.

on target

8 Tips to Boost Your Marketing in 2016

The New Year is the perfect time to accomplish some simple tasks and ask some pointed questions about business development goals, both personally and for your firm.  We’ve put together a brief outline that can help you better determine your marketing strategies and tactics for 2016.

Click here to read the Marketing Checklist for 2016.

SEO

Getting to Know Google

Even though the world of search is constantly evolving, there are a few search engine optimization (SEO) trends for 2016 that will help increase your firm’s visibility in search results.

Click here to read “How to Optimize for Search Results in 2016” by Bria Burk.

Ribbon with the words Best on it

3 Ways to Say Goodbye With Class

Short of the well-deserved retirement of a much beloved partner, resignations rarely are a cause for celebration. However, if approached from the proper perspective, the amicable departure of a firm member does not necessarily have to be a negative event.

Click here to read “What to Do When a Partner Leaves” by Rhonda Reddick.

law firm birthday

Happy Anniversary!

Law firm anniversaries give attorneys an excuse to celebrate, but they’re also a time to connect with clients, thank the lawyers and staff who kept the lights on and boost your firm’s brand. We share some tips to celebrate with panache, inspired by some notable anniversaries from the corporate world.

Click here to read “5 Ways to Celebrate a Law Firm Anniversary” by Christina DiPinto.

mark annick

'Reporters still want good stories.' A Q&A with Mark Annick

Mark Annick spent 20 years chasing stories as a TV reporter in Dallas, Rhode Island, Pennsylvania and North Carolina. Now, as head of Androvett’s PR side,  he says “What was true 20 years ago is still true today.”

Click here to see what Annick says has changed, what hasn’t, and how lawyers can tell their and their clients’ stories in a rapidly changing media environment.

Need additional help? Please give us a call at
800-559-4534 or email us at answers@androvett.com.
Androvett Legal Media & Marketing
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