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In this issue of The Brief, we discuss:
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20 years of legal marketing and advertising
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Why storytelling is still king
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What’s all this about content marketing?
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The world of law firm marketing with Androvett’s Scott Parks
We hope this information is helpful. Of course, contact us if we can ever be of assistance. |
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Once Upon a Time, There Was a Lawyer…
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Even with all the technology-based changes in communicating, getting the word out about your accomplishments still comes down to one thing: storytelling. And in many ways, legal matters are tailor-made for storytelling because they usually involve conflict. And every good story is built on conflict: Right v. Wrong, Good v. Evil, and of course, David v. Goliath.
Click here to read “Telling a Story to Communicate Your Message” by Kit Frieden.
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Marketing for the Risk Averse: A Q&A with Scott Parks
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Scott Parks knows what it takes to help law firms create the “bundle of perceptions” that make up a firm’s Brand. “The best marketers start by focusing on the objective: What does the firm want to achieve? What is success?” As Vice President of Marketing and Client Service, he says, “Answering those questions will make the decisions about individual tactics much more apparent.”
Click here to see what Parks believes is on the horizon for law firm marketers, and why he literally has rocks in his head.
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