No Images? Click here Greetings from Tom!In this month's Sales Byte, we dig into why running two leads per day is the sweet spot to maximize your sales call quality, close rate, income and your sanity! Have you ever tracked your close rate and job selling price against the number of leads you are running per day? I am referring to the actual data, not averages. You might be very surprised at the results. In the summer, when it’s over 90 degrees during the day and 80 degrees at night, and people without air conditioning can’t get a comfortable night’s sleep, you can run 4, 5 even 6 calls a day. Assuming you can install the job as quickly as everyone else, your first-call close rate will be strong at 50% or more. You feel great, don’t you? If you take a closer look at this, you’ll likely see that your typical sale is actually lower than during the times when you’re not so busy. It’s also likely that you didn’t have time to follow up on the leads you ran where the customer didn’t buy on the first call, and your follow-up close rate was low. Two leads-per-day is the sweet spot. Click the button below to learn why. Train and support motivated sales professionals to achieve extraordinary sales success. Ready to sign up? |