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Issue #7 - May 2012

With Kevin Hillstrom this month (read bio), I can say I have been very lucky to get my own little pantheon in Digital Analytics as guest writers. With Gary Angel, and Jim Novo, Kevin is one of the thinkers I respect the most. I am constantly in awe of the deep quality of his abundant production, a feat very hard to accomplish! Nothing is diluted in what Kavin writes, which makes the majority of us extremely jealous. Once a HIPPO himself, Kevin writes this month about how the relationship between analysts and executives is first and foremost one of trust. And if HIPPOs can often be obtuse, according to analysts, the latter can themselves be less than smart!

Number 7 It Is!

Welcome again to the WAO/FACTOR newsletter. A very lucky 7 indeed with the participation of Kevin Hillstrom who contributes a piece I must confess made me laugh a lot. Analysts, who usually are so smart, can do very dumb things too!

Read the introduction

Jacques Warren
@jacqueswarren

Analysts Behaving Badly

When you read the comments of the analytics community on Twitter, you learn several important facts:

1. There are many smart people who are not being properly recognized.
2. There is a lot of innovation happening.
3. Executives are frequently perceived in a negative manner.

The most popular term is “HiPPO”, loosely defined as “Highest Paid Person’s Opinion”. This term is sometimes used to discredit executives who fail to adopt the recommendations of an analytics community looking for much-deserved recognition [...]

Read More From Kevin Hillstrom

Kevin Hillstrom
@minethatdata

Can You Really Get More Klout?

I just recently read an article in WIRED about Klout that made me want to write more than a tweet about the index so many love, and so many despise. With social media being all the rage, one is not surprised that several companies would want to become THE reference that would help marketers figure out what to do with them. Those companies, at least the few major ones, have adopted the index approach, i.e. that they assign a number that is supposed to represent a level of importance, thus establishing ranks (well, since this is “social”, what better than hierarchy?).

Read More From Jacques Warren

Jacques Warren
@jacqueswarren

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