From Listening to Exchanging to Collaborating
Stakeholder engagement, an essential component of corporate responsibility, has evolved rapidly since the idea of engaging with investors, customers, suppliers, NGOs, governments and consumers was first embraced by business.
In our latest Changing Tack post for GreenBiz, Jeff Erikson tracks the evolution of stakeholder engagement from passive and reactive approaches to collaboration and partnerships. He points to the need for diverse organizations to leverage each others' respective strengths to work on issues of common concern if we are going to be successful in scaling sustainable solutions and make the necessary shifts in markets, policy and behavior.
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