It’s all about having faith in the purity of the process. melissamn/

How Crisco toppled lard – and made Americans believers in industrial food

Helen Zoe Veit, Michigan State University

Crisco's main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the 'purity' of factory food processing – a successful strategy that other brands would mimic.

Behavioral science has ideas about how to keep on track beyond January. duchic/

7 science-based strategies to boost your willpower and succeed with your New Year’s resolutions

Jelena Kecmanovic, Georgetown University

Forget being super self-critical and whipping yourself into shape. There are ways to set yourself up for success that are far kinder and work better.

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