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September 2011

Welcome back from the holidays!

Yet another summer has gone and here we are again, fully recharged, to show you the latest news about Stafix®!

Quite some things have happened during the summer: a campaign made with Stafix® material was nominated at the "Grand Prix Romand of Creation", we got many new and interesting references, we present you the first issue of our new "Gorilla´s Top Tip" and, last but not least, don´t forget the chance to win an i-Pod Shuffle with our Stafix Gorilla Name Competition!

The topics of this month are:

  • Stafix Campaign Nominated at "GPRC"
  • Stafix for Beckman Verlag
  • Stafix for Bepub
  • Gorilla´s Top Tip
  • Win an i-Pod Shuffle!

 

Stafix Campaign Nominated at "GPRC"

The "Grand Prix Romand of Creation" (CRPG) is an annual competition rewarding creative advertising in the french speaking area of Switzerland.

In the 2011 contest, the Geneva-based agency "Enigma" presented a street marketing campaign on Stafix® set up by the political party PLR-VD and occurred in September 2010,

The campaign consisted of sticking fake scratches (printed on Stafix® Clear) on cars parked in the major cities of the french speaking regions of Switzerland in order to raise awareness about incivilities and insecurity.

The campaign gained the attention of the jury who nominated it among the top 3 finalists in the Guerrilla category.

You can find more information about the original campaign here.

Stafix for Beckman Verlag

At the trade fair "Demopark", Europe's largest open-air exhibition, Beckman Verlag had the idea to hand out stickers to the trade fair visitors with which they could choose their trade fair highlight.

They would do so by putting the sticker on the machine they liked the best and in order to do that they needed to find a sticker which could be removed easily and without leaving any residue on the machine not to get in trouble with the exhibitors and not to harm the machines.

"We are amazed of the static film and will for sure use it again in the near future for other projects." said Viktoria Neitzel from Beckmann Verlag GmbH & Co.KG.

More info on the campaign here

Stafix for Bepub

Bepub is France's largest database of companies related to the advertising and communication industry; for the release of its annual paper directory, Bepub wanted to launch a big campaign, that would raise the curiosity of the advertising and communication industry.

To do so, the Bepub team decided to launch a major viral communication campaign centered around a website created for that occasion by using Stafix® stickers and the participation of "accomplices" who woud launch wild posting operations in their advertising agencies or in the marketing department of their company by installing Stafix® stickers mentioning the website.

To read more about it, click here

Gorilla's Top Tip

Welcome to the first issue of "Gorilla's Top Tip". Our (still nameless) Gorilla has gathered a lot of experience during the past years about where and how Stafix® works at its best and therefore will from now on share his knowledge with you on a regular basis

Stafix® for sensitive surfaces

As you might already know, Stafix® does not leave any residues on the surface attached. Therefore it is superior on surfaces that would suffer from glue and old fashion stickers. With Stafix® no cleaning afterwards is needed and no damage is done to the surface! This makes Stafix® especially advantageous for the use on electronic devices such as TV's, Laptops and other high-quality products.

Read more about how Canal+ has utilized Stafix® in their campaigns here!

Win an i-Pod Shuffle!

Here is how it works:

1) Suggest a name for our gorilla here
2) You can suggest names and vote until 23rd of September 2011
3) The person whose name has the most votes by the end of September wins an iPod Shuffle!
4) The winner will be announced in October's NewSticker AND on top of that we will draw a lottery among all the participants and one lucky person will win a "Surprise Gorilla Package"!

Here´s the situation for now:

1) Staforilla - 16 votes
2) Samipekka - 9 votes
3) Gorix - 6 votes

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Stafix - Reaching New Surfaces

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