4 Questions to Ask About Your Brand

A brand is more than a logo and tagline. Executed well, a brand provides a framework for all of a law firm’s marketing activities, as well as greater understanding, clarity and focus in its other strategic decisions.

Click here to read how your firm can create a strong brand identity, and see some examples of firms that did.

Stretch Your Publicity Dollar

When you’ve put in the work to publish a great article, give a rousing speech or earn major coverage on the front page of your local newspaper, don’t let that be the end of the story. There are several easy, relatively inexpensive ways to get that content into even more hands.

Click here to read “Repurposing with a Purpose: How to Make Your Content Live Longer” by Barry Pound.

6 Tips to Nail Your Skype Media Interview

Skype offers broadcast outlets a low-cost way to bring in experts from around the world. But Skype isn’t foolproof. With a bit of extra thought and preparation, however, you can handle the interview professionally and with confidence.

Click here to read “Skype Media Interviews 101” by Mark Annick.

'Many more stories to tell.' A Q&A with Robert Tharp

Before joining Androvett Legal Media & Marketing in 2007, Robert Tharp covered hundreds of trials for local daily newspapers. That experience taught him a lot about the profession, but “there are many more stories to tell about lawyers.”

Click here to see Tharp’s old-school and new-school tips for lawyers looking to raise their profile.