Studio Toogood are delighted to collaborate with Hermès for the first edition of the Petit h project in London.
Petit h, conceived by Pascale Mussard a member of the sixth generation of the Hermès family, is a series of objects created by using discarded and leftover Hermès materials or items, repurposing them into new and unique pieces imbued with creativity, wit, functionality and elegance.
The entire ground floor of the flagship Hermès store in Bond Street has been transformed, with a custom Studio Toogood designed interior in keeping with Petit h’s theme of exuberant re-invention: a white gallery-like space with sculptural display elements in red glossy leather and resin hosts the collection of unique and limited edition pieces.
The windows contain huge glowing neon tools representing the different craft disciplines within Petit h. They hang in a draped tent-like structure created from the iconic Hermès scarves which have been dip-dyed.
Studio Toogood’s interpretation of Petit h for London features a new radical approach to Hermès packaging, and staff uniforms. Accessories created by Faye Toogood from silk and leather offcuts from the Petit h workshop keep staff in the recreational “upcycling” spirit of the project.
Hermès’ new project Petit h will take over the ground floor of the Hermès store, New Bond Street, London, W1
Wednesday 20 November to 7 December 2013.