Sometimes I’ll sit down to watch Netflix and I’ll be intrigued by one movie, only to convince myself there’s something better that I’m missing out on. So I’ll keep scrolling. And scrolling. I’ll see a show that looks good – but do I really want to commit myself to an entire series? In the end, I’ll click off the TV in frustration.

People tend to want lots of choices, but actually making the choice can be stressful – even paralyzing. University at Buffalo, SUNY psychophysiologist Thomas Saltsman studies the body’s response to “choice overload” – a phenomenon that’s unique to modern society and is only getting worse.

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When trying to find a romantic match, we’re often overwhelmed with options. Reddit/WittyRepost

We’re increasingly bombarded with choices – and it’s stressing us out

Thomas Saltsman, University at Buffalo, The State University of New York

Freedom of choice is a pillar of Western culture. But can too much of it be a bad thing?

California lawmakers have approved a bill that would enable college athletes to get paid endorsements. AP Photo/Marcio Jose Sanchez

What if college athletes got paid? 3 questions answered

Jasmine Harris, Ursinus College

California's legislature has approved a bill that would let college athletes get paid endorsements. A sociologist explains what the measure would mean for the players.

Some people believe that putting collagen in your coffee will bring good health, but collagen in coffee does nothing good for you. Imagepocket/

Collagen in your coffee? A scientist says forget it

Brooke Russell, Texas A&M University

A protein called collagen keeps us connected by keeping our tissues together. In recent years, it's gained popularity for restoring aging skin, with some people even saying you should drink it.

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