Welcome
Welcome to our first eNewsletter of 2011. We were very busy in December tweeting daily marketing tips in the lead up to Christmas as well as working on some very exciting client projects.
Some of our highlights include:
- Addition to the team - Gaia Hudson - our new account manager
- New strategy, brand and communications for our client Wearset
- PR mad - securing lots of press coverage for our clients, and even some for ourselves
- Big move to our new city centre office
And much, much more...
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We have recently welcomed Gaia Hudson to the team as an account manager. Gaia joins Horizonworks Marketing at an exciting time in its growth, as we have recently moved into new offices in the centre of Newcastle. She has 5 years experience in sales and marketing including most recently working in the European sales department of a market leading clothing brand.
Gaia comments: “I am really pleased to be joining Horizonworks Marketing. This opportunity will allow me to support a range of different clients in driving their marketing ambitions forward. Horizonworks Marketing has a ‘no nonsense’ approach to marketing and I think that this is what the sector needs.” Read more...
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We are pleased to have helped Wearset in their marketing strategy, brand and website re-development in 2010.
Wearset, a leading publishing services company servicing the UK's publishing industry, came to us to help them re-vamp their marketing strategy and communications
. We carried out a communications audit at the beginning of the process to help them determine the perceptions of their customers, employees and partner companies, identify where they were benchmarked against their competitors and measure how effective their current communications were. The results formed the basis of their new marketing strategy which then led on to the re-vamp of their brand identity and various other communications tools.
We worked with a creative partner to develop a new brand that reflected Wearset's current and future aspirations. This was then rolled out to other off and online marketing materials such as a new website, which we project managed with a digital media provider, and various e-communications, including an interactive online advent calendar and e-newsletter which were used to launch the brand to their customers and contacts.
The end result was a focussed marketing strategy, a successfully launched new brand, an interactive website and a suite of communication tools.
To see the end result, visit their website.
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We secured some great press coverage for our clients in December and even some for ourselves.
Nurture - we secured a double page spread in the Journal's Science & Technology section covering how they help companies get over the early hurdles associated with R&D and specifically one of their projects, a specially designed sling that helps babies with colic to fall asleep. We also secured coverage for them in other publications such as NetPark's Networks magazine.
Easiaccess - we got Easiaccess great coverage on their expansion into Doncaster, including coverage in the Journal and local newspapers in the Doncaster area such as the Doncaster Star, their biggest regional newspaper.
We also got some PR for ourselves and our recent expansion in the Journal and Evening Chronicle.
For more information on how we can help your business with its PR activity, contact us.
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How healthy is your marketing in 2011
Now is the time to step back and review where you are, where you want to be and how you're going to achieve it. If you don't give thought to how you're going to market yourself, how will people know how great you are?
Here at Horzionworks we provide FREE Marketing Healthchecks* for businesses (start-up and existing) which review past, current and future marketing plans and provide recommendations on how they can be improved or adapted to make them more effective in meeting the overall business objectives.
If you would like to arrange a Marketing Healthcheck, please contact us.
*Worth £500. Conditions apply.
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back to top We've moved to the city centre
Due to our recent growth we've moved into Newcastle city centre offices and we love it! We're in the Grade I listed Collingwood building, right in the heart of Newcastle.
Come and visit us, we'll even treat you to a coffee!
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And finally....fall in love with marketing this year!
We want North East businesses to fall back in love with marketing this Valentine’s day.
The perception is that marketing is expensive, a drain on the bottom line and therefore it often gets neglected. Our campaign aims to provide ideas and tips to get you really thinking about your marketing and how you can make the most of your business.
Join our social networks because over the course of the 14 days leading up to Valentine’s day we are going to give you 14 reasons to love marketing. If you care for and nurture each of the 14 aspects, you will reap the rewards.
In order to receive our tweets, join our social networks:
Facebook
Twitter
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