Americans need accurate information about climate change and science in general.

The Conversation US helps provide that information. It has brought my research on sustainable business and scientific communication directly to the public in the 18 articles I have written.

One of my articles discusses the unfortunate fact that too many scientists ignore their responsibility to communicate with the public. The Conversation helps bridge this gap and unlock this knowledge by helping academics become comfortable engaging in the public discussion. Each article I have written was clarified and brought to life through intensive work with a professional editor.

The articles are free to read, but there is a real cost to provide this service. As a nonprofit, The Conversation relies on readers like you.

That’s why I am urging engaged readers like you to support The Conversation’s mission with a monthly gift. A gift of $5, $10 or even $30 will provide reliable revenue to support spreading knowledge daily.

Or support The Conversation with a one-time donation.

When academics don’t communicate facts and knowledge to the public, people with less expertise, loud voices and political agendas step in to fill the gap. I am confident The Conversation can help unlock knowledge in an important way, and I hope you will join me in supporting this effort as you consider your year-end giving.

With gratitude and best wishes for the New Year,

Prof. Andrew J. Hoffman
Holcim (US) Professor at the Ross School of Business University of Michigan