No Images? Click here Misleading impressions in food ads unpalatableThe case of a television advertisement set in the evening and promoting a food deal only available until 4pm in the day has been upheld by the Ad Standards Community Panel as misleading. The Community Panel determined that the small print disclaimer on screen was not enough to counter the overall impression that the product would be available to purchase at night time and that the ad breached Section 2.1 of the AANA Food Code. All Ad Standards Community Panel determinations are published online at AdStandards.com.au. First ‘Kinder Conditions’ award winnerThe first winner of the Ad Standards ‘kinder conditions’ award is a television ad for wheelchair accessible holiday accommodation from advertiser Booking.com. The Ad Standards Community Panel selected the winning advertisement for promoting diversity and social inclusion. The win also shows the brand power of socially progressive advertising across the wide range of social issues covered by the advertising codes in Australia. Nominate great ads for recognition Calling all change agents to nominate ads that defy clichés and promote positive social messaging for recognition of a job well done. Round two of ‘kinder conditions’ is now open – you can nominate great ads online at AdStandards.com.au. Bespoke content training for advertisersAd Standards provides bespoke training tailored to meet the individual needs of industry and SME’s to help understand the advertising codes which is vital to good business. The last hurrah from the Ad Standards content training team for 2019 was held with the Outdoor Media Association (OMA) through face-to-face training sessions in Brisbane, Melbourne and Sydney. Advertisers can also access online resources about the advertising codes and the self-regulation system on the Ad Standards website. Thank you and best wishes for the new yearIt’s been a big year and we appreciate your support and interest in Australia’s system of independent advertising complaints adjudication. On behalf of the Ad Standards team and the Ad Standards Community Panel, we wish you a safe and happy festive season. |