January 2012

		Best Selling Cases
		New Cases in Entrepreneurship, General Management & International
		CaseMate - Ivey's Textbook Matching Resource

Ivey cases are used by thousands of academics at business schools around the world. Each year, Ivey Publishing recognizes the authors of its best selling cases. These cases are included in our collection of best sellers which features a variety of case studies across all disciplines.

Starbucks, Mary M. Crossan, Ariff Kachra

Research in Motion: Managing Explosive Growth, Rod E. White, Paul W. Beamish, Daina Mazutis

Molson Canada: Social Media Marketing, Deborah Compeau, Israr Qureshi

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The newest cases from the Ivey case collection are available for review. View New Cases for more details on cases registered in your discipline.

Zero, Brammo and the Electric Motorcycle Industry

The features of zero emissions, light weight, high efficiency, low energy cost, and almost zero pollution contribute to the increasing popularity of electric motorcycles and a substantial growth potential for the worldwide electric motorcycle industry. However, Zero was facing competition from Brammo, which although positioning its products differently from Zero, adopted a similar international growth strategy. This case encourages students to think about the important role played by product positioning in entrepreneurs’ decisions. Students will learn how to grow a high technology entrepreneurial firm and become familiarized with the electric motorcycle industry, which is a type of clean technology industry, and the business model that could succeed in that industry.

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WorldSpace Satellite Digital Radio Service

The termination of WorldSpace raised a series of questions regarding early mover disadvantages, business ideas and pricing strategy. This case in business economics is designed to help students appreciate basic concepts relating to marginal cost pricing, pricing power of substitutes, network industry, and capital structure decisions, as well as to enable students to view big picture issues while simultaneously paying attention to detail.

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3M Taiwan: Product Innovation in the Subsidiary

A project team had been initiated in the Health Care Business in 3M Taiwan to exploit local market needs for Acne Dressing, 3M's first product application from Hydrocolloid Dressing technology. With little previous experience in product development and no similar products existing in the market, the function head had to decide fast whether to proceed with this new product development. Students will need to analyze organizational and management issues relating to innovation and product development in a foreign subsidiary of a Multinational Enterprise (MNE); anlayze the relationships between a foreign subsidiary and headquarters during innovative activities within a MNE and explore the phenomenon of subsidiary evolution in a MNE.

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Use our CaseMate textbook matching guides to find cases that have been selected for use with each chapter in over 200 textbooks in various business disciplines. Following are a few new CaseMates that have been prepared in the area of Entrepreneurship, General Management & International.

Strategic Management: A Dynamic Perspective - Concepts, 1/e

Carpenter, Sanders, Harling  (Pearson, 2012)

Essentials of Strategic Management, 5/e

Hunger, Wheelen, (Pearson 2011)

Global Business Today, 7/e

Hill (McGraw-Hill Irwin 2011)

View CaseMates or send us details about your favorite textbook.