The branding project I can't wait to tell you about
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Hi ,
2018 was an awesome year filled with many memorable projects—but none more so than the rebranding of Central Piedmont Community College. Located here in Charlotte, Central Piedmont is the second largest of North Carolina’s 58 community colleges. It’s my ideal project for my ideal client.
What makes it ideal you may be wondering? It’s the intersection of my design specialty (branding) with my target audience (higher education).
I began work on the logo in August following the brand strategy development created by my friend and colleague Bob Davies of candescence.
Once the new brand is unveiled in late spring/early summer 2019, I’ll be sharing much more about the project and insights about community college branding and how to leverage some unique marketing opportunities. So stay tuned!
And as if working with one HUGE community leader wasn’t enough, I had the honor of partnering with Charlotte Mecklenburg Police Department (CMPD) to design their 2017 annual report. It’s been a learning process for both parties, but after reviewing the print proofs last week, I’m thrilled with the end product.
Continuing on the annual report theme, km design began working with Union Academy Foundation (another education client—YAAAY!!) to create their inaugural annual report. The foundation, which funds all the building efforts of Union Academy, was celebrating a major milestone with the opening of the lower school (previously housed at a second location) on the main property—creating one campus. It was a big dream come true! Additionally, we worked on the marketing materials for their largest fundraiser the Ultimate Auction and created their year-end appeal. It’s been a match made in heaven, and we look forward to future projects together!
2017-18 Union Academy Foundation Inaugural Annual Report. 2018 was the year of the annual report—which I couldn't have been happier about! Publication design falls right behind branding in km design's ideal project category.
My heart is filled with gratitude looking back on 2018. Thank you for being a part of it with me!
Wishing you abundance and expansion in 2019.
Happy New Year!
