IN THIS ISSUE:
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Award-winning Ivey cases |
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In a recent case writing competition sponsored by the European Foundation of Management Development (EFMD), the following Ivey cases won top honours in three of the 15 categories:
Two additional cases received a highly commended mention from the judges due to their outstanding quality:
Congratulations to the authors and the Ivey Publishing team!
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Publish cases with Ivey Publishing |
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Ivey Publishing selectively accepts cases and teaching notes for publication from authors outside of Ivey. The results of the EFMD case competition, which drew hundreds of submissions from around the globe, demonstrate the benefits of Ivey Publishing’s discriminating and rigorous review process.
As a leader in the publication and worldwide distribution of business case studies, Ivey Publishing continues to foster the case writing process by providing an enriching and rewarding experience for authors that increases their exposure and meets their publishing goals.
Email us to learn more about our case publishing process.
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Login to build your coursepack using your own content or select from the thousands of cases available in the Ivey case collection or any of the partner collections distributed by Ivey Publishing.
With content available in all major disciplines, we provide a vast assortment of material to build your coursepack that your students can download instantly from the Ivey Publishing website.
Need help? View the instructional videos or email for assistance.
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Featured case in Entrepreneurship, General Management/Strategy |
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The National Basketball Association (NBA) is one of the most successful sports leagues in the world. Under the leadership of David Stern, the NBA has undergone unprecedented globalization. An NBA game in 2007 between the Rockets and Bucks — featuring the meeting of two Chinese players — drew an estimated 250 million television viewers in China. In 2008, a local, independent company, NBA China, was created and majority-controlled by the NBA, taking the NBA’s business in China to the next level. Up until now, China has been the NBA’s number one market outside the United States by a large margin. However, nothing comes easily. Social networking services have developed quickly, redefining how fans watch games and interact with each other; the traditional merchandise strategy based on franchised stores is being challenged by booming online businesses; the annual NBA China Games
are no longer able to satiate Chinese fans’ growing appetite for games; relations with the government-affiliated Chinese Basketball Association are tense; and no Chinese have played in the NBA since Yao Ming’s retirement. Facing all these challenges in a nation with an entirely foreign system and culture, what should the new CEO of NBA China do?
Learning Objective:
This case can be used in modules on strategic management, international strategy, strategic marketing management, sports management and business policy. The case offers students the opportunity to look at sports not only as an entertainment, but also as a dynamic and profitable industry in which large amounts of money and strategizing are involved. A number of topics can be covered in class depending on the focus of the course, including foreign market selection and entry, international strategic options and implementation, and marketing in emerging economies.
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New CaseMates available |
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Ivey cases have recently been matched to the following textbooks:
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Corporate Finance, Ross, S.; Westerfield, R.; Jaffe, J., 10/e (United States, McGraw-Hill Irwin, 2013)
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Financial Markets and Institutions, Saunders, A.; Cornett, M., 5/e (United States, McGraw-Hill Irwin, 2012)
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Managing Information Technology, Brown, C.V.; DeHayes, D.W.; Hoffer, J.A.; Martin, E.W.; Perkins, W.C., 7/e (United States, Prentice Hall, 2012)
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Ivey Publishing website |
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Ivey Business Journal reprints |
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Ivey Business Journal is published six times per year. Each issue is themed to focus on a different facet of management.
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Why Ivey Publishing |
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A leading producer of business cases, Ivey Publishing markets and distributes over 3,800 active products from the Ivey case collection which includes technical notes, videos and reprints from the Ivey Business Journal in all major business disciplines, to educators worldwide.
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Ivey in the news |
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Nicole Haggerty, Associate Professor and case author with the Ivey Business School was a recent recipient of the Innovation in Case Teaching Award presented by The Case Centre for her inspirational work in using business cases to bridge the gap between undergraduates at a business school in Canada and several African business schools.
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