Latest decisions and news from Ad Standards

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Telstra | Breach | Code of Ethics

A Telstra ad featuring aliens raised concerns about violence for showing characters repeatedly slapping each other.

The Community Panel acknowledged the humorous nature of the ad, but found that the repeated slapping depicted violence and bullying. The Panel also considered that the themes and cartoon-style violence could appeal to children and encourage them to copy the behaviour.

The ad has been removed. 

Read the full case report

Liteorange Creation | Breach | Code of Ethics

An animated in-app ad promoting the game 'Frost Valley' raised concerns about the depiction of violence and domestic abuse.

While the Community Panel acknowledged that the aim of the game appeared to be to improve things for the mother character, it considered that the depiction of domestic and psychological abuse was not justifiable in the context.

The ad has been removed.

Read the full case report

Walt Disney Company | No breach | Code of Ethics

A trailer for the movie 'Whalefall' shown on TV On-Demand raised concerns about frightening imagery that was not appropriate for a broad audience. 

While the Community Panel found that the trailer depicted menace, it considered the content to be relatively mild and to rely on tension rather than violence.

Read the full case report
 
 

Kevin.Murphy | No breach | Code of Ethics

A Pay TV ad for a hair care product raised concerns about the depiction of an unrealistic ideal body image.

The Community Panel found that the ad focused on the product keeping the model's hair 'flawless' during a workout, not on her body. While the model appeared slim, the Panel considered her appearance consistent with a healthy lifestyle and found that the ad did not present any body type as aspirational.

Read the full case report

Interested in more?

  • Telstra – Breach | Code of Ethics
  • Telstra – No breach | Code of Ethics
  • Honey Birdette – No breach | Code of Ethics 
  • Sony Pictures – No breach | Code of Ethics 
  • St John Lottery – Breach | Code of Ethics 
  • MoneyMe – Breach | Code of Ethics 
 
Find all latest decisions here

New research from Ad Standards reveals Australians have strong expectations that advertising should not show unsafe or unhealthy behaviours, with social media identified as the platform where people are most concerned. 

Our latest wave of community sentiment research, conducted by Roy Morgan, provides valuable insights into Australians’ expectations around safe and healthy behaviours in advertising.

Read the report
Read the media release

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The service is efficient, cost-effective, and helps put your next campaign in the best position to avoid possible breaches of the advertising codes including the Code of Ethics, Environmental Claims Code, Food and Beverages Code and the Children’s Advertising Code.

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