Editor's note

Witness accounts at the Financial Services Royal Commission may seem all too familiar to some of us. Who doesn’t know what it’s like to be on the phone with a salesperson making a pretty convincing case as to why you need extra insurance or a bit more on your credit card?

Banks aren’t the first to use psychological tricks to pressure customers into buying things they don’t need. As Paul Harrison and Chiara Piancatelli explain, we need to accept that our decision making is flawed but not judge ourselves for it.

Jenni Henderson

Section Editor: Business + Economy

Top story

Scarcity, trust and repetition are all pressure selling tactics that can be used to manipulate us. Sam Breach/Flickr

Why don't we read the fine print? Because banks know the pressure points to push

Paul Harrison, Deakin University; Chiara Piancatelli

In psychology, we know people don’t always think through their decision-making in a rational and linear way when placed under situations of stress.

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