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NSW WINE REGIONS SHOWCASED TO AUSTRALIA
The State’s 14 distinctive wine regions will be shared with travel enthusiasts across the country through a new 128-page coffee table book which was launched this week by the NSW Government.
NSW Minister for Tourism and Major Events Adam Marshall said the NSW Government was delighted to launch the new publication of New South Wales Wine Country.
“When it comes to wine, NSW is spoilt for choice and this book provides added inspiration to explore the many wine regions on offer across the State with information on the wine terroir, local produce, food festivals and events, attractions, maps and details on how to get there,” Mr Marshall said.
“Research shows that NSW is perfectly positioned to welcome wine visitors from across the country and the world. In the year ending June 2018, NSW welcomed almost six million food and wine visitors to NSW who spent $9.2 billion in the State.
“We are dedicated to supporting this vitally important industry and committed to working with tourism operators to ensure our great State is known for offering some of the world’s most vibrant, diverse and welcoming food and wine experiences.”
The New South Wales Wine Country book was produced by Destination NSW with input from the NSW Wine Industry Association.
The New South Wales Wine Country book can be purchased for $20 (incl. GST and postage) via https://www.visitnsw.com/winebook.
Image caption: Deputy Speaker in the NSW Parliament and Chair of the Parliamentary Friends of Tourism The Hon Thomas George MP with Minister for Tourism and Major Events Adam Marshall MP.
NSW REGIONAL CONFERENCING STRATEGY DRIVES BUSINESS TO LOCAL COMMUNITIES
The NSW Government’s regional conferencing strategy is paying huge dividends, driving more business events and visitors to rural and regional NSW than ever before, Minister for Tourism and Major Events Adam Marshall announced today.
Since the inception of the strategy in August 2017, Mr Marshall said the government had invested around $1 million, securing more than 60 business events for rural and regional NSW.
“We’ve welcomed almost 17,000 delegates for these events to communities like Armidale, Bathurst, Broken Hill, Bungendore, Cowra, Dorrigo, Dubbo and more,” Mr Marshall said.
“These conferences run anywhere from two days to a week so they’re a smart way to drive business visitors to rural and regional destinations and fill up hotels.
“That means more dollars being spent in local communities, people eating out at restaurants, keeping local people in local jobs and driving the local economy.
“Our investment in this sector is so important because we know that overnight business visitors spend, on average, $237 per night in NSW – nearly double those of overnight leisure visitors. They are also more likely to return for a future holiday with family or friends.”
Mr Marshall said that due to an overwhelming response from industry, the government had opened a new grants program to support regional business events.
“We have opened a $500,000 NSW Regional Business Event Development Fund to drive even more business event visitors into rural and regional NSW, turbocharging local economies and creating jobs,” Mr Marshall said.
For more information on the NSW Regional Business Event Development Fund, go to meetinnsw.com.au/business-event-development-fund
NSW TOURISM INDUSTRY TO DOMINATE IN CHINA
A delegation of 27 NSW businesses converged in China this month to promote Sydney and regional NSW’s tourism offerings to more than 200 travel trade representatives in the city of Xi’an.
Minister for Tourism and Major Events Adam Marshall said the Greater China Roadshow was the NSW Government’s biggest travel trade contingency to date.
“Not only is this our largest China delegation, it’s the first time we have held the Greater China Roadshow in Xi’an. As the capital of Shaanxi Province with a population of more than 12 million people, this is a hugely important growth opportunity for NSW,” Mr Marshall said.
Mr Marshall said with Hainan Airlines and China Eastern Airlines now operating direct flights from Xi’an, it was fantastic to have the spotlight on NSW to showcase the State’s vast array of products and experiences to key Chinese travel buyers.
“Increasing capacity into NSW through direct airline services is part of the NSW Government’s deliberate strategy to boost visitation into our beautiful Harbour City and encourage dispersal into rural and regional communities, helping to turbocharge local economies and create jobs,” Mr Marshall said.
The Greater China Roadshow consisted of meetings and networking events.
DISCOVER YOUR STAR WARS IDENTITY THIS SUMMER
The Australian premiere exhibition of Star Wars Identities, secured exclusively for Sydney by the NSW Government via its tourism and major events agency, Destination NSW, in partnership with the Museum of Arts and Applied Sciences (MAAS), has opened at the Powerhouse Museum.
The experience invites guests to answer interactive questions to create their own Star Wars inspired character and leads them on a unique identity quest utilising neuropsychology, psychology and biochemistry along with over 200 original artefacts, costumes and props from the Lucasfilm archives.
MAAS Director of Curatorial, Collections and Exhibitions, Peter Denham said the exhibition is an opportunity to delve beyond the films and memorabilia.
“STAR WARS Identities will offer families an opportunity to share their love of the film series with a new generation of fans through a fun, interactive exhibition experience. MAAS is looking forward to welcoming audiences to an exhibition that celebrates one of our core focuses - the intersection of imagination and technology - through the iconic popular culture phenomenon of Star Wars,” Mr Denham said.
The Exhibition runs until 10 June 2019. Tickets available at www.ticketek.com.au
DNSW RECEIVES TOP GONG FOR COLLABORATIVE MARKETING CAMPAIGNS
Destination NSW’s collaborative marketing efforts with Qantas and Singapore Airlines have been recognised in Asia this week with Gold, Silver and Bronze awards being claimed for two campaigns.
The ‘Qantas Sydneyporeans’ campaign took out two Golds and one Silver at the 2018 Marketing Excellence Awards in Singapore, while the ‘Singapore Airlines Memories in Sydney’ campaign won Bronze at the 9th Asian Digital Media Awards in Hong Kong.
Minister for Tourism and Major Events Adam Marshall said, “Our collaborative marketing campaigns with Qantas and Singapore Airlines injected a combined $2.4 million into the NSW visitor economy, so to see the initiative recognised internationally is a fantastic achievement.”
The 2018 Marketing Excellence Awards saw record participation with more than 630 entries received while the 9th Asian Digital Media Awards saw 157 entries from 27 media companies across 10 countries.
OFFICIAL OPENING OF NEW
BANNISTERS PORT STEPHENS
Beachside boutique hotel brand, Bannisters, officially opened its newest haven on the NSW North Coast at Port Stephens last week with an official ribbon cutting and seafood feast attended by VIPs and large media contingent, at celebrated chef Rick Stein’s signature onsite eatery.
Nestled on the coast fringed by national parks, Bannisters Port Stephens has 80 contemporary rooms, an infinity pool overlooking the bay and emanates the Bannisters ethos of barefoot luxury.
Destination Sydney Surrounds North (DSSN) worked closely with the State’s tourism and major events agency, Destination NSW, to secure the funding for the new restaurant Rick Stein at Bannisters.
DSSN Board Member Naomi Farrelly said, "Food and Wine experiences are key drivers for tourism visitation. We are excited to be able to support this new hero product which will showcase Port Stephens’ seafood and produce from across the Hunter region and create a
new world-class dining experience."
CELEBRATING REGIONAL NSW TOURISM
More than 150 Members of the NSW Parliament and industry stakeholders gathered at Parliament House on Wednesday evening in a bipartisan function to recognise the achievements and the importance of tourism in regional NSW.
Fresh produce and beverages from across the entire State were showcased at the event hosted by Minister for Tourism and Major Events, Adam Marshall and Deputy Speaker and President of Parliamentary Friends of Tourism, Thomas George.
SYDNEY AIRPORT NAMED TOP CAPITAL CITY AIRPORT
For the second year in a row, Sydney Airport has been named the nation’s top Capital City Airport at the AAA’s prestigious National Airport Industry Awards.
The award recognises the airport’s ongoing commitment to providing a world-class passenger experience, sustainability initiatives, community investment and industry-leading innovation.
Sydney Airport also won the Technology award for its landmark facial recognition trial.
NSW TOURISM AWARDS RECOGNISE EXCELLENCE THIS NOVEMBER
The 29th NSW Tourism Awards will acknowledge tourism excellence around the State on 22 November. 27 submission categories are set to showcase NSW tourism businesses delivering outstanding service.
Having celebrated its 10th anniversary in 2018, Vivid Sydney—owned, managed and produced by Destination NSW—is a finalist in Major Festivals and Events. DNSW proudly supports the NSW Tourism Awards, presented by the Tourism Industry Division of the NSW Business Chamber.
THE EMIRATES AUSTRALIAN OPEN
Pro golfers from around Australia and the world teed off for The Emirates Australian Open this week at The Lakes Golf Club, with the champion to be crowned on Sunday 18 November.
The Australian Open is one of the most prestigious events on the sporting calendar and is proudly supported by the NSW Government’s tourism and major events agency, Destination NSW.
Visit golf.org.au/ausopen
INDIAN FAMILIES LOVE NEW SOUTH WALES
New South Wales has been voted the Best Family Destination in Travel + Leisure India’s Best Awards 2018.
Avid readers of the popular Travel + Leisure India website voted for their favourites across 50 categories in the travel and tourism industry, and organisers reported an overwhelming number of votes this year.
NSW’s award was proudly presented last Monday at a New Delhi event.
RALLY AUSTRALIA
This weekend, motorsport fans at Kennards Hire Rally Australia will watch international rally car teams race around the beautiful Coffs Coast in the closing round of the 2018 FIA World Rally Championship.
The 300km track travels through some of the toughest but most picturesque conditions and an event highlight is the DNSW Super Special Stage on the Coffs Harbour Jetty Foreshore on 16-17 November. Visit rallyaustralia.com.au
