Editor's note

Gillette’s new ad campaign, which tackles toxic masculinity, has elicited both praise and outrage. But the razor maker is not the first male-centric brand to challenge masculine stereotypes: Dove and Just for Men ran similar campaigns that were far less controversial. University of Dayton communication scholar Alan Abitbol explains why some advertising campaigns are deftly able to address social issues, while others – like Gillette’s – fall short.

President Trump came to Washington promising to disrupt the status quo. Besides shutting down the government over the border wall, he’s tried to disrupt trade, America’s role in the world – not to mention Republican politics. Management professors Peter Hilsenrath and David Wyant invite him to adopt a new target for disruption: health care.

And it can be hard not to anthropomorphize the squirrels and birds you see during the winter. You’d be suffering out there in the frigid conditions. Are they? Wayne State veterinarian Bridget Baker writes that while animals do feel the cold, you probably don’t have to worry – they have plenty of cool adaptations to help them weather the chill.

Nick Lehr

Arts + Culture Editor

Top stories

Who knew a razor blade company could become so controversial? Gillette/YouTube

Razor burned: Why Gillette’s campaign against toxic masculinity missed the mark

Alan Abitbol, University of Dayton

Gillette isn't the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it's been getting the most flack.

More data may be key to disrupting health care. Zapp2Photo/Shutterstock.com

3 ways Trump could disrupt health care for the better

Peter Hilsenrath, University of the Pacific; David Wyant, Belmont University

The president should use his penchant for shaking up the status quo to tackle the genuine crisis in health care.

Yes, I am a bit chilly, why? tim elliott/Shutterstock.com

Is winter miserable for wildlife?

Bridget B. Baker, Wayne State University

When you're warm and cozy inside, it can be natural to wonder if the animals you see outside your window this winter are doing OK. Don't worry – they're doing better out there than you would.

Science + Technology

Economy + Business

  • What’s an index fund?

    Jordan Schoenfeld, Georgetown University

    The index fund revolutionized investing for millions. Its founder died on Jan. 16.

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Zahidul Alam