Last week, we attended the DLR Summit which focused on Digital Transformation in enterprise.  We have summarised the first half of the talks below and hope you find it useful.  The rest of the summaries will be posted on LinkedIn over the next week.

Innovation doesn’t have to be expensive and is a vital business growth strategy. Authentic empathy for your customers is a valid and proven success metric. To stay relevant, organisations must maintain and upgrade digital real estate.  

According to Microsoft’s Andrew Macadam, asking Why? is the best place to start for an enriching customer experience.  Digital Transformation involves cultural change, therefore staff buy-in is vital to success. 

eCommerce is your shop window to the world, without restriction. However, there are some challenges to consider before launching into online retailing.