No Images? Click here Class of 1984 - |
The power of emotion in advertising.With last year’s John Lewis advert being mentioned more than 23,000 times on social media just 2 hours after its launch, the bar for corporate social media is set high. And when you consider that last year their online sales grew 4.8%, you can see how a little bit of magic can go a long way. So what makes these campaigns so successful? |
5 steps to better business storytelling.Stories are effective educational tools because listeners become engaged and therefore remember more. We were invited by Microsoft to write an article giving some examples of how and why great corporate storytelling works. Read the MPN blog to find out, in 5 steps, how you could tell yours better. The result: more engaged audiences, and increased sales. |
It is what you say, and it is how you say it.When it comes to non-verbal communication, you still need to think about the tone of voice you adopt. After all, you don’t want to sound like a robot. People connect with people, not machines. Some people have the knack of sounding like themselves on paper while others seem to lose all personality when it comes to the written word. So what does it take to master communication? It's time to find out. |
Marketing Automation the good, the bad and the ugly.As partners increasingly turn to digital as a cost-effective and scalable way to increase demand, marketing automation is becoming more relevant. Particularly given its ability to reduce time as well as human error. When it comes to automation, we’ve seen and tried the good, bad, and (expensively) ugly. To ensure you get Marketing Automation ‘right’, there are many factors to consider, and here’s our two pennies worth: |
Results. Nothing less.
To pick the brains of one of our channel veterans on storytelling and how you might tackle it, or any other challenge related to increasing channel growth, simply book 60 minutes with one of our experts via our Results Central page - or pick up the phone 01256 881 100 – or email us.
01256 881100 / enquiries@resourceit.net / Microsoft Abbreviation Dictionary