If you are like most business owners or managers, you don't have time to learn how to do SEO yourself, but you do want to know what SEO is, and why it's good for your business.

SEO stands for Search Engine Optimization. Basically, SEO is the practice of using certain keywords, research and programming to increase your odds of being found naturally, or "organically" when someone does a search. And, because Google is the primary search engine used by 60-80% of Canadians, it's the big one you want to impress.

To get Google to list your company you have two options, one, pay for ads (which are the listings you see typically down the right side of your browser), or, use the tools Google has available to research, implement and monitor the performance of your site.

So, what is the reason for all this SEO hype? Well, look at it this way, you have paid to have a beautiful new website to showcase your business (you have, right?), but how are people going to find your site? Yes, they are going to type something in Google (like "logo design vancouver" in our case), and see what pops up.

If your name doesn't appear, they will click on the company who does come up, and if it's not you, well, the other guy may have just got a new client that could have been yours!

The fun thing about SEO is that it is an even playing field, so no matter how large, or how small you are, you have the ability, with the right kind of research and implementation, to be placed in search results, and can even target niche markets for new products and services.

The web is ever changing and expanding, and is one of the most important marketing tools you need. SEO is just one more way to get your company out there where everyone can find you, because the saying 'it's all about location', is still very much applicable, but today that means online.

Studiothink offers small and large SEO packages that will help you achieve the best results, to receive our SEO sheet outlining our prices and options, email chandra@studiothink.com.

Studiothink is proud to present a new series, called Think60. These free, one hour events will highlight the latest marketing topics that are relevant to your business, as well as offer you an opportunity to network with other professionals over wine, beer & cheese. There will be a 20 minute presentation, followed by Q&A. Our first Think60 will be October 4th at 4pm, on the topic: Dispelling the Myths of SEO. To find out more, or to attend, contact nima@studiothink.com

 

 

We'd like to give a big official WELCOME to our new Account Executive, Nima Zadrafi. Nima has been working hard to learn about our clients and our processes these past few weeks, all while jumping right in on some of his own client projects. He is also responsible for spearheading our new Think60 series, and has a strong knowledge of marketing, branding and of course, has great customer service skills. We know you are going to love working with him!

 

 

Our last portfolio review was such a huge success, that we are holding another one on October 19th, from 2-5pm. This is a free opportunity for students and aspiring designers to get honest, constructive critiques on their portfolios, and what they need to include in order to secure a job in the design industry. Sessions will be 15-20 minutes long, and you must bring your portfolio with you, just as you would for a job interview. To find out more, and to sign up, visit our careers page.