Create Better Content Today!

By Andy Scherer

I have been reviewing a few niche sites within the wide world of the web and have been utterly shocked at the lack of quality copy throughout each site. Not only did I find the landing pages consisting of nothing engaging, but the sub-pages and blogs were lack-luster as well. I am not trying to be too critical because I know that I make mistakes as well, but put a little extra time into what you are putting out to your audience. So, these pages have inspired me to write this article in hopes that some of you will be encouraged to write with a greater purpose the next time you update your website. Publish Your Personality

While I strongly encourage companies to create their own content and website copy, I cannot stress enough that you must take a step back and include your personality in your publications. It is important for you to portray yourself (and your business) as industry leaders and professionals, but your customers buy you (not your product). In a recent study, 87% of customers who have a choice between a company with a better relationships and reputation with the public will receive the buy over a company that merely has better pricing. With that said, I urge you (if you are creating your own copy) to show your personality and start building that strong relationship with your clientele.

Great Copy Comes With Great Rest

You’ve heard of the term “sleep on it”, and it absolutely applies to you writing your website content. There are going to be errors in your first draft of your content; accept it now so you can move on from that realization. However, your proof reading process can make or break our final product. I strongly suggest that you step away from your work for a period of time (I personally like to go at least 8 hours), and re-read the copy after you return. This will allow you to get a fresh view of the material and truly nitpick everything to make your work superb for the final publication. More...